After rebirth, I rejected the rich yandere lady

The matter with the milk tea shop had finally settled down.

Yao Mingyue had been recuperating quietly in the hospital.

Xu Musen had not stopped for a moment either.

After this incident, a certain opinion suddenly spread online.

It was that the Huang Family, a large corporation, actually had its eyes on Auntie of Shanghai's milk tea shop and wanted to acquire it, but the owner refused.

Yet, they were reluctant to bear the high costs of opening their own shop, as if on a street where everyone used gutter oil, only your family used good edible oil.

Bad money would find ways to drive out the good money, thereby securing those disgraceful benefits.

So, they resorted to various means to pressure this milk tea shop.

Such conspiracy theories were very easily ingrained in people's minds.

Plus, both Xu Musen and Liu Rushuang also played a part in fueling the situation online.

Accidentally, Xu Musen's milk tea shop was beautified into a conscientious business that was not afraid of power and adhered to its principles.

Even when Xu Musen showed up at the shop with injuries, many people specifically came to encourage and support his business.

If there were short video platforms now, Xu Musen felt he could also make a substantial amount of money by live streaming for a few days.

The business in the shop was exceptionally booming, and this level of fame was basically known to almost everyone in Huhai City, regardless of gender or age.

"Boss Xu, many people who want to franchise came today, these are all the applications, take a look."

Zhou Hangyu excitedly approached with a stack of applications.

For any food establishment, a single shop can only make around a million a year at best.

The only way to make more money is to open branches, recruit franchisees, turn oneself from the front line to a platform; that's how you earn money while lying down.

Working hard always results in hard-earned money, being the platform and a fee-charging vampire is a long-term plan.

Xu Musen looked through the applications, most of which were from individual entrepreneurs wishing to open branches.

These people had some money, but it wasn't stable. Now that Hu Shangamei's brand had already become representative of high-standard milk tea in the public's heart, it intended to continue cultivating a premium image.

For these individual entrepreneurs, they weren't Xu Musen's first choice.

"Opening a milk tea shop now, with rent, decoration, equipment, and personnel costs, basically starts at around two hundred thousand, rent in Huhai will be higher, essentially double the rent, the total base cost of opening a shop would be around three hundred thousand, not counting the franchise fee."

Zhu Yulan also looked at the data, being the daughter of the Zhu Family, she was quite familiar with these local business details.

Xu Musen nodded, over three hundred thousand in startup costs was not a small amount in this era, especially for just a small milk tea shop.

With the addition of the franchise fee, it would be at least four hundred thousand, which, he estimated, would discourage most of those who wanted to jump on the investment bandwagon.

Zhou Hangyu said from the side, "With all this included, if you add various miscellaneous costs, you can't start the shop without five hundred thousand in capital. Isn't that a bit too high? Today, many people also said the price is too high. Can't we lower the costs, like not necessarily using fruits that aren't overnight, or making some cheaper products?"

Xu Musen thought for a moment and then said, "The cost and standards of franchising cannot be lowered. We were able to withstand this time because our product quality is superior. If we want to maintain a high-end image, we need to keep the quality controlled. Rich people aren't fools; they don't mind spending money, but the products they consume must differ from those of ordinary people to reflect the value of their money."

Milk tea isn't really considered a high-end product. To stand out in this category, its positioning must be firmly established.

A simple example is a certain ice cream brand selling each stick for tens of yuan, ridiculously expensive, but it indeed became a phenomenon-level product for a while, definitely aided by someone behind the scenes.

But in the past two years, it has indeed made a fortune.

Of course, such things will always see their bubble burst one day, but this ice cream brand's complete downfall was not actually due to its high price, but rather because they lowered the price afterward.

By doing so, ordinary customers who had a fixed impression weren't willing to buy it, and those who previously used the brand to showcase their bourgeois lifestyle suddenly felt betrayed by the brand.

So, both sides were offended, and the brand suddenly collapsed.

That's why many luxury brands would rather die than lower their prices, because once the prices are lowered, the brand is basically done for.

"But in this case, most franchisees will probably change their minds. If we miss out on this craze, that would be a big loss."

Zhou Hangyu scratched his head; with each franchisee, they could earn at least a hundred thousand, and there would still be a fixed percentage cut later on.

A franchise is a guaranteed profit-making venture; it's a waste not to earn this money.

Xu Musen then smiled and said, "Of course, I'm not going to give up on this market, so I plan to launch a sub-brand."

Zhao Lianmai then came over with a laptop.

"A sub-brand?"

This term was quite novel, and everyone immediately gathered around curiously.

The screen suddenly showed four big, festive red characters.

"Hu Shangamei"!

Seeing everyone's faces filled with novelty and confusion, Xu Musen began to explain.

It's actually quite simple.

Many large companies when creating products, can't easily change their positioning, so they need to launch a sub-brand.

Major mobile manufacturers and car factories all use this tactic.

They stabilize high-end brand reputation and customers while allowing the sub-brand to tap into the broader market of ordinary customers without affecting the main brand's image.