America 1919

But this was no longer important, the important thing was that George Caponti could face off against Jack Dempsey.

Just like when Jack Dempsey initially took on Jess Willard, if George Caponti were to win, then in the next match, George Caponti could command the same appearance fee as Jack Dempsey now does!

Soon, Tex Ricard arrived in Atlantic City and on behalf of George Caponti, signed a contract with Starry Entertainment.

After the two parties signed the contract, Atlantic City Broadcast and the "Atlantic City Post" immediately began to promote the boxing match!

Before long, the entire nation knew about it.

When everyone heard that the boxing champion Jack Dempsey was preparing to take on the rising star George Caponti, they too were immediately excited!

But there were always those who were unhappy about such news!

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Pittsburgh!

With the fifty thousand US Dollars from Luke Jackson, the negotiations with Reid Hajj and KDKA went much more smoothly, and after several rounds of discussions, they finally decided to sign the contract today!

Luke Jackson was very happy at this moment, discussing something with KDKA's General Manager, Vasili Bernard.

"Although the influence of the high school league is not on par with Major League Baseball, at least it's a good start. Once we officially sign the contract, the company should focus the broadcast on the home games of colleges in a few eastern states! Particularly their intercollegiate matches, and as for their games in the west, we can choose to report on those selectively,"

KDKA's current bandwidth could only cover the entire East, and although it was technically possible to keep up with the game status of the western teams, they had to consider the home-field advantage and the Eastern American public's concern for their teams.

Vasili Bernard nodded and said, "Don't worry, I've already instructed them accordingly, and there's another matter!"

"What's the matter?"

"Since we're about to sign a contract with the high school league, I have already invited some companies from the East for an advertising pitch. I hope Mr. Jackson can make an appearance at the event to bolster our efforts!"

"Haha, I thought it was something serious. I will definitely attend!"

As the second-largest broadcasting company in the United States, KDKA's difference compared to Atlantic City Broadcast was quite comprehensive.

Take advertising pitches, for instance. Discover hidden tales at My Virtual Library Empire

At the beginning of this year, Atlantic City Broadcast held its first national advertising pitch for regular slots, attracting participation from numerous companies covering various industries nationwide.

In contrast, KDKA, despite being the country's second-largest broadcaster, had not yet hosted a regular slot advertising pitch. It wasn't for lack of desire, but knowing that even if they did hold one, not many companies would participate!

Even local businesses from Pittsburgh had gone to Atlantic City to take part in Atlantic City Broadcast's advertising pitch, which spoke volumes about KDKA's current situation.

Now that they were finally about to sign a contract with the high school sports league, they could at least boast a flagship program.

The board of directors at Westinghouse Electric Corporation regularly put pressure on KDKA regarding its profitability, which has put Vasili Bernard under significant stress lately.

Therefore, as soon as he confirmed that a contract could be signed with the college alliance, Vasili Bernard immediately sent out invitations for advertising slots to companies located in the eastern United States.

Luke Jackson continued to encourage him, "Vasili, I know you've been under a lot of pressure recently, but you have to believe that commercial broadcasting, as an emerging industry, has a very promising outlook. Otherwise, those guys on Wall Street wouldn't have chosen to invest in us!"

As a subsidiary of Westinghouse, KDKA's board of directors was not only comprised of Westinghouse Electric Corporation but also included some Wall Street investors.

Having witnessed the success of Atlantic City Broadcast, they naturally would not overlook this sector.

In reality, they would have preferred to invest in Donnie's Atlantic City Broadcast, but the terms he offered were too harsh for them to accept.

Moreover, with Atlantic City Broadcast also receiving investment from General Electric — effectively Morgan's investment — they, unable to accept Donnie's terms, refrained from any hostile actions.

So, in the end, they had to choose to invest in other broadcasting companies. Apart from Donnie's Atlantic City Broadcast, the best prospect in the United States was KDKA, supported by Westinghouse!

Westinghouse wasn't as stringent about Wall Street funds entering KDKA, so after evaluating their options, they selected three Wall Street investment firms to join the board of directors of KDKA!

Vasili Bernard nodded and said, "I understand. It's just that because commercial broadcasting is indeed an emerging industry, we lack the necessary understanding of its development. Often, we have to learn by following the path of development taken by Atlantic City Broadcast.

However, this causes us to always be in the position of a chaser, which is quite uncomfortable!"

Luke Jackson laughed and said, "Don't worry, this situation won't last for long. Don't forget, when our Westinghouse company was established, we were actually following in the footsteps of General Electric. But now we have become an entity on par with General Electric. So being in the lead at the start doesn't necessarily mean you'll stay ahead forever.

As you just mentioned, because commercial broadcasting is an emerging industry, nobody knows where the path ahead will lead. I believe even Donnie doesn't know for sure. He's also groping his way forward.

Under such circumstances, it's possible for Donnie to take a wrong turn and fall into an abyss, whereas we might avoid these pitfalls with the experience of his failure to guide us!"

With Luke Jackson's support, Vasili Bernard seemed much more spirited. "You're right," he said, "I shouldn't always be so worried!"

Seeing Vasili Bernard spirited, Luke Jackson smiled and said, "That's more like it. The college alliance is just the beginning. I'll apply for more funding from the board of directors. We can then look for other alliances to join, and over time we will slowly catch up to Atlantic City Broadcast!"

"I understand. Thank you, Mr. Jackson!"

Vasili Bernard said earnestly.

As the two were talking, Reid Hajj came over in a hurried and embarrassed manner.

At that moment, neither Luke Jackson nor Vasili Bernard noticed Reid Hajj's expression. Vasili, still smiling, said, "Mr. Hajj, are we ready to sign the contract officially now?"

Reid Hajj first looked at Luke Jackson with an embarrassed glance, then seemed hesitant.

"Reid, is there a problem?" It was only then that Luke Jackson noticed Reid Hajj's expression wasn't quite right!

Reid Hajj said helplessly, "Mr. Jackson, Mr. Bernard, I'm afraid our contract might not be signed today!"