America 1919

Recently, the upcoming bout between Jack Dempsey and George Caponti, promoted by the Atlantic City Post and Atlantic City Broadcast, had turned into a nationally followed event.

The coverage of the event was no longer confined to the media under Donnie's ownership; newspapers across the country had started reporting on it.

However, the direction of their reporting was still influenced by the Atlantic City Post and Atlantic City Broadcast, which dedicated more space to George Caponti.

In fact, some media outlets attempted to focus their coverage on Jack Dempsey, but they found it peculiar that when they did, their sales increases could not match those reporting on George Caponti.

One would logically assume that Jack Dempsey, as the more popular heavyweight champion, would be the one drawing more attention, right?

This situation confounded them.

Donnie, on the other hand, understood the situation very well.

They had neglected one important factor.

The image of George Caponti had been successfully promoted by the Atlantic City Post and Atlantic City Broadcast.

Even though Jack Dempsey was more famous than George Caponti, most people were already familiar with him from his previous boxing matches.

Reporting on him now didn't bring forth any fresh content.

On the other hand, the coverage by the Atlantic City Post and Atlantic City Broadcast added a layer of mystique to George Caponti and aroused the curiosity of many women who normally wouldn't follow boxing.

So now, everyone was more eager to learn about George Caponti.

With Donnie's explanation, both Doc Kearns and Jack Dempsey nodded in realization, understanding Donnie's point.

After they left, Donnie immediately discussed with Robert the betting aspect surrounding their match.

A century boxing event organized by Donnie wouldn't be complete without a large bet riding on it.

"Although we have been promoting George Caponti as much as possible, it is apparent that people are more optimistic about Jack Dempsey!"

Robert said, "Based on the company's current research and analysis, as well as initial data calculations, the odds are lower for Jack Dempsey and higher for George Caponti!"

Betting on the fight had already begun, but since the match was still nearly four months away, current betting action was not very lively.

However, the preliminary data already reflected the general anticipation for the match's outcome.

Donnie nodded, not surprised by these results, comparing it to the difference between actors and young, attractive celebrities in future generations.

No matter how popular the new celebrities were, movies would always be the best way to test an artist's box office appeal.

Those who truly had box office pulling power were always the actors defined as such by the average moviegoer. Continue your adventure with My Virtual Library Empire

And as for the fans of the young celebrities... spending real money on movie tickets was still infrequent.

People paying hundreds of thousands for a concert ticket were a minority that couldn't sustain a movie's box office sales.

Now, to get these same people to put real money down on a bet, most would still prefer to believe Jack Dempsey would come out victorious.

"No problem, let Starry Entertainment's PR department continue to coordinate with the Atlantic City Post and the Atlantic City Broadcast, keep praising George Caponti nonstop, the continuous brainwashing will eventually lure more people into the trap!"

After a pause, Donnie added, "Also, the odds for other outcomes need to be worked out as soon as possible!"

A match may seem to have only two simple wagering options, victory or defeat, but as a qualified bookmaker for organized competitions, it's impossible to offer only these two betting modes for such a match.

For instance, which round one can knock out the other, the scores of each round, and various other data can all be turned into betting opportunities.

Of course, such peripheral bets, if successful, can lead to much higher profits.

Thus, in the real betting scene, the revenue from these sorts of wagers typically far surpasses that of the simple win or loss bets.

"The company is already working on these calculations, and I believe we can have the results by the end of the week!"

Robert confidently replied.

After refining their skills during the Miss America competition, the odds analysts under Starry Entertainment had become the most top-notch in the nation and even globally!

Donnie asked, "Have any of the city bosses shown interest in doing something?"

Since the boxing match was a nationally anticipated event of the century, it obviously wouldn't involve betting in Atlantic City alone.

Similar to the Miss America pageant, after signing contracts with both parties, Donnie had John reach out to other members of the Family Alliance for cooperation to manage the national betting on this event jointly!

Robert said, "Those guys only had some opinions about the division of profits, but no one chose to go at it alone!"

It might seem that working with Donnie would mean sharing a portion of the profits, but those gang leaders understood that partnering with Donnie was the safest way to make money.

The house always wins!

The later "Gambling King" of Macau had once said, as a bookmaker, no matter how much money a gambler won from you, ultimately, the house would be the one making the profit!

Donnie was the house of this entire betting peripheral!