Building a Gaming Empire From Scratch

Chapter 805: Chapter 764: Absurd Live Streaming

The next morning, a Wild Island company meeting.

“Tell me the situation now,” said Xi’an, the Wild Island boss, with a serious expression.

“When the promotional material for ‘Iron Fist’ was released, the online attention was extremely high, and players were very enthusiastic about the discussion. The number of players submitting equipment modification applications has been soaring. As of 12 noon, there have been 180,000 applications submitted. The after-sales department has already started to modify the equipment on site.”

The female marketing manager with short and neat hair looked at the information in her hands and reported to Bob.

“But with the release of Cloud Dream’s ‘Pokémon’ information, the attention of netizens, especially players, has quickly shifted.”

“Although the discussion about ‘Iron Fist’ and VR equipment modification is still on the rise, the growth rate is significantly lower than the expectations. As of 0 o’clock last night, a total of only 680,000 modification applications have been received, which is lower than the expected 1 million.”

“These applications are expected to be completely processed within the next week.”

After the female manager finished her report, Bob thought for a moment and couldn’t help asking, “Did Cloud Dream do it on purpose?”

It’s no wonder he thought so, as the ‘Iron Fist’ is Wild Island’s last resort, undoubtedly a desperate move.

It was just too coincidental that the promotional video was released in the morning, and the news of ‘Pokémon’ came out online in the afternoon.

But the female manager shook her head and said, “It should be a coincidence.”

“Yesterday was the New Year’s Day holiday, and Cloud Dream had a big holiday. Almost nobody was on duty, and no related tasks were arranged.”

“I have a friend who works at Cloud Dream. According to her, there had been discussions in the Cloud Dream company group about whether to target us, but it was personally rejected by Lincoln.”

“So the promotion of ‘Pokémon’ during New Year’s Day should have been planned earlier, and we just happened to hit it by chance.”

“Today, Cloud Dream is officially back to work and there is no intention to further promote ‘Pokémon’. From the looks of it, they plan to let the heat slowly ferment and take a long-term promotion and publication mode, rather than selling it within a week after the promotion starts.”

Bob fell silent again.

He didn’t say anything stupid like “Since Cloud Dream had the New Year’s Day promotion plan long ago, why didn’t you find it out earlier?”

Cloud Dream staff’s loyalty to the company is extremely high, and their awareness of confidentiality is top-notch. Things involving the company’s long-term plans can’t be leaked in advance.

Messages that can be leaked are either deliberately leaked, or meaningless trivial messages like “Pet employee No. 003 broke the boss’s cup and was punished to stand in the corner with Minister Cheryl.”

“If Cloud Dream really doesn’t have a follow-up promotion plan, can we reverse the current unfavorable situation by increasing our promotion efforts?” Bob asked.

The female manager hesitated for a while.

But after hesitating for a while, she still bit the bullet and said, “It might be difficult.”

“Even without direct intervention from Cloud Dream, the heat of ‘Pokémon’ is still rising at an alarming rate.”

“Cloud Dream’s base is too large, coupled with the excellent reputation and corporate image of [Journey Prosthetics], it is likely that the heat will continue to rise in the next few days.”

“Besides, there is another difficult issue: Lincoln has always liked big scenes and big moves. Although ‘Pokémon’ is only an early preheating and not even a closed beta, it’s hard to say whether he will also make a big move, which is completely unpredictable.”

Bob felt a headache again.

Not only him but also everyone in the meeting room felt a headache.

What really made them feel a headache was not that the promotions collided, but that Cloud Dream’s new game turned out not to be a virtual game!

If it were still a virtual game, even if it was like “Chang’an”.

Although they might be crushed in terms of heat, it doesn’t matter, as ‘Iron Fist’ and ‘Chang’an’ are essentially not on the same track.

One is reality, and the other is virtual.

Even if the heat and player’s time are occupied, ‘Iron Fist’ can still fight for survival space with its own [pioneering] and help Wild Island slowly complete the transformation.

However, what came out was ‘Pokémon’ – also a realistic game.

It is true that ‘Iron Fist’ has made innovations and pioneered in the way of [game + fitness], but isn’t ‘Pokémon’ also an unprecedented pioneering in the field of [mixed reality]?

In terms of breakthroughs, it might be even stronger!

How are they supposed to compete?

…

In the end, the meeting did not come up with any ingenious strategies, but decided to increase some promotional investment – but they can’t blindly increase it.

It’s because no one knows what Cloud Dream will do next.

If a huge amount of promotion and distribution costs are invested and it hits Lincoln’s big move again, it would be a pure waste of resources.

Apart from that, the only thing Wild Island can do is to pay close attention, steady progress, and –

Hold on to their hopes!

*

Wild Island’s approach is wise.

Despite Cloud Dream not showing up to say a word or release a single photo, the heat of ‘Pokémon’ continues to rise!

The heat on Dinosaur Island is getting more intense.

Every time a giant dinosaur is refreshed, it will be quickly surrounded by hundreds or even thousands of players.

For a long time, the kite-flying tactics were eliminated overnight, and the universal tactics changed to “ants killing elephants.”

At the moment when the behemoth was refreshed, a dense crowd of players rushed up like zombies, jabbing, jabbing, jabbing, ignoring everything and not stopping until they jabbed the dinosaur to death – either they died, or the dinosaur died.

There was no doubt that the casualties were higher, but the killing efficiency had been more than doubled!

The number of [Ancestors’ Glory] accomplishments doubled, and more invitation letters were activated.

In the warehouse of [Journey Prosthetics], the inventory, which was 10 times more than usual, was sold out to just a quarter within two days.

The factory was running at full speed, and overtime was added to production to avoid stock shortages.

Invitations for overseas business partnerships were already filling up Kyle’s schedule.

Kyle had no choice but to start working overtime like crazy.

On various live-streaming platforms, a strange form of live streaming quietly emerged –

“Did you see that? It’s rolling! So cute!”

Outdoor streamer Captain Strawberry wore the [Eight Sides Headband] on her head, pointing at the shiny mall floor, excitedly saying.

As for the audience, their response was:

“What are you thinking about… We obviously can’t see it!”

From the audience’s perspective, Captain Strawberry was squatting on the ground, staring intently at a chunk of air with glowing eyes, and carefully reaching out to touch the air in all seriousness.

Passing shoppers were all looking sideways and instinctively avoiding her.

“It’s right here! About… this big!” Captain Strawberry gestured the size with both hands, as if holding a basketball.

While gesturing, she described what the creature looked like: “It looks like a white deer, but with four horns.”

“It’s pure white all over, not a single hair of a different color, and it’s so shiny under the lights! So pure and beautiful…”

“I love it so much…” Captain Strawberry was very excited.

But the audience in the live stream room could only imagine what the invisible creature looked like based on her description.

And they had to guess the name of the magical creature at the same time.

There wasn’t only one such live-stream; many streamers – not just game streamers but also outdoor streamers – left their homes and went out to find magical creatures.

Although they could only direct air live streaming, and many passersby considered them lunatics, it added some live streaming effects to the live stream room.

The audience didn’t find it boring, and they enjoyed playing the “Pictionary” game with the streamers.

This outrageous live streaming content surprisingly spread quickly.

However, the knowledge of the mythical creatures was not common knowledge. Cloud Dream had also turned them into cute creatures, which were not easy to identify at first glance, let alone guess with no vision.

But Captain Strawberry was lucky that the “four-horned white deer” image was quite clear, and the audience found the answer with a simple search –

“Fuzhu!”

“It’s Fuzhu, a creature recorded in ‘Classics of Mountains and Seas – Zhongshan Sutra.’ Seeing it predicts a great flood.”

“So, it’s a bad omen?” Captain Strawberry was disappointed.

According to netizens’ experience, if the magical creature encountered was a [Beast of Fortune], just spending more time with it, chatting and interacting to deepen the relationship would be enough to take it home directly.

But if it was a [Bane Beast], things would be very tricky –

Communication and feelings are utterly ineffective, and no matter how much you talk, it will not pay attention to you.

Yesterday, Yi saw a creature with a bull’s body, a snake’s tail, and a single eye in his residential complex.

It was only after he launched a surprise live stream and asked for help from netizens that he confirmed it was the legendary [Bane Beast]: [Fei].

Although this little creature was a “Bane Beast,” Cloud Dream’s designers made it look cute and cuddly, and not frightening in appearance.

The most challenging “one-eye” issue, for aesthetic needs, was designed to look like one eye intact and the other with just a scar, which didn’t look discordant.

So Yi decided to take it home.

But no matter how he exhausted his eloquence, he talked nonstop for an hour, and even the audience in the live stream room felt dizzy listening to him; [Fei] didn’t care about him, let alone go home with him.

Yi was furious and tried to force it.

But the little guy was incredibly agile, not to mention running fast; it was also brazen enough not to run far, just hopping around and running circles around Yi.

Yi was exhausted trying to catch the little creature and couldn’t succeed.

He tried several times after resting, but he still failed until he ended the live stream.

By the next day, netizens had initially summarized the differences between [Bane Beasts] and [Beasts of Fortune].

— Because all the creatures willing to go home with people were [Beasts of Fortune].

Not a single [Bane Beast] went home with anyone.

“It’s so beautiful! How could it be a Bane Beast?!” Captain Strawberry, a die-hard fan of aesthetics, couldn’t accept it.

She didn’t want to give up and couldn’t help asking the audience, “Does anyone know how to adopt a Bane Beast?”