Lord of the Sky City

Chapter 527: Sales and Advertising



Athena, accompanied by Liliya, had barely stepped away from Rocky's side when they were immediately surrounded by a group of people. Those who encircled them were either young misses or married ladies, each exuding nobility in their dress and bearing.

Despite their elegant and gracious exteriors, however, these women were fundamentally different from Athena and Liliya. They didn't toil and worry alongside Rocky every day like Liliya did, nor did they strategize over every matter like Athena. These women were relatively more normal.

It was precisely for this reason that when they engaged in conversation with Athena and Liliya, they inevitably steered clear of grand affairs of state. This was exactly what Rocky wanted to see, because only then would they notice the Demon Skin Bags in Liliya and Athena's hands!

When women gather together, especially ordinary ones, the topics of discussion unavoidably touch upon fashion. Both Liliya and Athena, whether decked in finery or armor for the occasion, just 'happened' to be clutching a delicate handbag. These were the Demon Skin Bags painstakingly designed by Rocky, making it difficult for onlookers not to take notice.

"Did the City Lord give those to you?"

A few women huddled together, quickly broaching the subject. As the hostesses of the ball, Liliya and Athena were naturally the center of attention, and it didn't take long for someone to spot the clutches in their hands.

"Yes, these were just made by Lord Rocky for sister Liliya. I was lucky, and he gave me one as well,"

Standing beside Liliya, Athena, with her arm linked with hers, said to everyone.

Athena seldom attended such gatherings, yet she knew exactly how to handle these noblewomen. While linking arms with Liliya, she said, "Don't underestimate these little handbags. I can assure you that you won't find another one like it in this world. Do you know what kind of skin it's made from?"

"What skin?"

The phrase 'curiosity killed the cat' couldn't have been more accurate. As the conversation turned to the handbags they were carrying, the many noblewomen and young ladies immediately perked up, all eyes fixed on the clutches and ears tuned in to Athena's words.

"These are made from Demon Skin."

"Demon Skin!"

"Is that true!?"

At these words, the women surrounding them immediately widened their eyes. Although they were not involved in significant affairs, they were still aware of demons and knew how precious Demon Materials were in this world. Athena's statement thus drew their undivided attention.

And this was the reaction Athena had hoped for. She continued, "Of course, it's true. Look for yourselves if you don't believe me."

As she spoke, she extended the handbag she was holding forward, offering it to the group for inspection: "This one is made from Barbaric Demon Skin, and sister Liliya's is even better. It's made from Earth Dragon Demon Skin."

"Really? That sounds rather terrifying..."

Hearing Athena's words, the women around her couldn't help but focus their attention on the handbag she passed over. Young girls even reached out to touch it, and then, whether or not they truly felt the texture, they all nodded in agreement and praised it incessantly.

"City Lord Rocky is still romantic, actually using such precious Demon Skin to make a gift for you. I'm so envious of you all!"

"Exactly, so romantic."

"My dear sisters, if you like them, I'll have Rocky make some more to give to you."

Just as everyone was singing praises of the two handbags, Liliya finally spoke up.

Honestly, Liliya was not comfortable with this sort of occasion; she would rather have stood as a guard by Rocky's side than chatter here. From the start, it had been Athena doing the talking, and Liliya hadn't said a word, completely unsure of what to say until now, when she finally found an opportunity.

As soon as she finished her statement, the eyes of the women around her lit up!

Honestly, after Athena's introduction, interest in the two bags had skyrocketed among them. First, because the two handbags were indeed beautifully designed, and second, even if someone didn't like the style of the handbags, learning that they were made from Demon Skin had still attracted them.

When Liliya spoke up in such circumstances, everyone's faces immediately showed joy, even though they verbally declined, their faces were already blooming with happiness.

Liliya and Athena were naturally quite pleased with this reaction, for Liliya's words were not mere blather but part of Rocky's well-thought-out plan.

Since there were no luxury goods in this world originally, people had no concept of luxury. Therefore, even if Rocky created luxury goods, he couldn't just start selling them right away because they would definitely not sell. First, he had to let his target audience understand and accept his product, so he took this dance as an opportunity not only for the ladies attending the dance to see his luxury goods, but also to get them in their hands!

The ladies and young misses attending this dance were all wealthy and noble. If they accepted the concept of luxury goods and actually received one, imagine what would happen after they left and later attended similar events?

They would surely bring along the handbags given by Rocky, and they would actively introduce Rocky's handbags to others because only by doing so could they show off their nobility and distinction from others. In this way, wouldn't the word of mouth naturally spread? Wouldn't this generate advertising effects? Once Rocky then launched his luxury goods into the market, wouldn't he have an audience and thus a sales channel?

All this was within Rocky's calculations, and this was precisely the task for Liliya and Athena at the dance.

At that moment, Liliya and Athena had already been surrounded by another group of ladies and young misses, and almost an identical scene from before played out again. Athena was responsible for introducing the various precious aspects of the handbags, and finally, Liliya decided to give one to each person.

In the end, Athena even led Liliya to Damara and Denise.

These two women were different from the rest at the dance; one was the future Sect Leader of Sigma Corporation, and the other was the daughter of an Alliance Elder. The things they pondered were not only the same as the men at the dance, they were even more extensive.

Similarly, they had their own missions in attending the dance. They were more interested—or should say more concerned—about the cooperation between Rocky and Apple Tree Corporation than anyone else present.


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