Love? The Reborn Me Just Wants to Obtain Rewards

Chapter 66: Chapter 63: Main Hit a Freebie

The explosive popularity of the sour plum soup at the herbal medicine shop in later generations is fundamentally rooted in the “light healthcare” trend.

Light healthcare is the opposite of the heavy-duty health and wellness practices favored by the older generations.

The post-90s generation, with limited time and energy, but a growing awareness of health and wellness, gradually integrate the concept of light healthcare into their lives.

Then, with the amplifying effect of Xiaohongshu and Douyin, that accident spread nationwide in a short time.

Now, Su Huai clearly doesn’t have those conditions.

The concept of light healthcare is just budding, and the only channel of spreading is through the campus forum, so it cannot be the main focus.

So what to do?

Exploit beauty, create disparity.

Essentially, marketing revolves around a few core tactics—use what you have.

Before today, Su Huai had a rough idea of what to do, but his theoretical induction was not well-developed, and he couldn’t see the core logic clearly.

But now, his thinking was clearer than ever before.

Upgrading the CPU is truly satisfying. Only those who’ve done it know it.

He opened the document and started writing the soft article, clicking away as he poured out emotions.

Source: Webnovel.com, updated on ɴονǥ0.сο

Once done, he called everyone from dorm 515 down for a meal.

Well, it’s the casserole noodles from cafeteria two, fifteen yuan per person, Mr. Su is treating.

Gou Dongxi ducks Chen Nuanhan’s gaze as he entices the girls, “Once the campaign is over, let’s go out to celebrate. I’ll treat everyone to something nice. Right now, time is tight and the task is heavy, sorry I can’t offer more…”

“It’s okay, no worries!”

The excited Dandong Girl, Hu Manli, couldn’t wait and asked, “What are we doing today?”

“I’ve got the copywriting down. Now, let me explain the detailed strategy to you all…”

The task for today centered around Chen Nuanhan’s beauty, creating an envious and jealous sentiment from an outsider’s perspective.

The main part of the post was a side-profile photo of Chen Nuanhan holding a bowl of sour plum soup, an angle that was killer, perfectly capturing the happiness, joy, and pleasure in her eyes and brows.

The copy was basically expressions of envy, how being pretty means being favored, and similar feelings of envy and jealousy.

The key was one line, “Six or seven yuan for a big cup, as if someone’s boyfriend can’t afford it!”

“Why do we do this?”

Shu Shengnan asked like a studious pupil, raising her hand.

“I mean, aren’t there a minority of girls at our school with boyfriends? Why target them?”

Su Huai patiently explained, “Because among the new students, sour plum soup is already very popular, and once the Business School Student Union starts moving, wholesale orders will naturally explode without the need for targeted marketing.

Using Chen Nuanhan as a model targets the sophomore and junior students whose demand is not as strong.

In their ranks, the percentage with boyfriends is not high but the quantity is considerable.

And they are exactly the most susceptible to influence, so our first step is to get them involved, starting with a few to affect the whole.”

“Oh!”

Those who understood nodded in realization, while those who didn’t just couldn’t be bothered to think more about it.

Hey, it’s actually quite harmonious.

“So, when you guys reply to guide public opinion, you need to be targeted,” Su Huai continued his explanation.

To deal with the boys, the point is to expand the “Sour Plum Soup Goddess” craze, welding the sour plum soup and Chen Nuanhan together.

When you think of Goddess Chen Nuanhan, you should think of sour plum soup.

For the girls, the goal is to create the romantic notion that “a boyfriend should buy his girlfriend a homemade cup of sour plum soup in the scorching heat.”

This trick is a bit cliché but absolutely effective.

Later, self-media came up with a term for it, called “licking dog economy,” how damaging is that?

The girlfriend acts up a bit, the boyfriend soothes her, what’s the big deal?

This would still be extremely effective until we gradually enter the post-mask era.

“Starting tomorrow morning, they’ll switch to retail at cafeteria one, and I estimate that besides those trying it for the first time, the first wave of customers will be those who are in relationships. As long as enough people check in and we have a solid base of popularity, the remaining work will be much easier.”

The girls looked at Su Huai with various expressions, feeling that he really didn’t seem like a good person.

The straightforward Dandong Girl finally couldn’t hold back and blurted out her question.

“Su Shu, just what does your family do? How are you so good at this?”

“Exactly!”

Bai Huitian chimed in with a complaint, “You couldn’t come up with such a rotten scheme if you hadn’t played with at least ten girls!”

Unable to explain himself clearly, Su Huai just spread his hands, “Read more books! Anyway, I definitely didn’t date in high school, I was very behaved. Don’t believe me? Ask Nuannuan.”

True story.

So Chen Nuanhan had no comeback and simply nodded.

“I’m really curious about what’s going on with him too. In high school, he was really meek, a guy who blushed when talking to girls.”

The 50 favorability points gradually fell back down, now remaining at 40+, which can be considered as rather good friends, so Chen Nuanhan obviously loosened up a bit more than she had the past couple of days.

“Wow!”

“That’s unbelievable…”

The girls let out a burst of astonishment, wanting to ask all sorts of questions, but were promptly shooed away by Su Huai.

“I have to interview helpers here; you guys go back to your tasks and think about the feast…”

“Capitalist!”

“Ptooey!”

“I’m starting to think you’re not such a good guy…”

The girls dished out their complaints, but still returned to help with great enthusiasm. Chen Nuanhan also wanted to leave, but was stopped by Su Huai.

“You can’t go back to the dorm.”

“Huh?”

Everyone collectively froze, exchanging glances with a burning curiosity.

Wow, Su Huai, could it be that you finally can’t resist making a move on Nuannuan?!

But then Gou Huai issued his orders with a shameless righteousness, “You go to the first cafeteria, just sit in front of the Li’s Famouse Porridge window and read a book until time to head back to the dorm… Oh, don’t forget to place a cup of sour plum soup in front of you!”

“Sigh~~~”

Bai Huitian and Shu Shengnan led the group in giving Su Huai rousing boos.

Never seen anyone draft people for labor like this. What do you think you’re using our Nuannuan for?

Chen Nuanhan wasn’t pleased either. With her eyebrows fiercely raised, she was about to retort when Gou Huai immediately took out his phone, displaying a WeChat payment.

“Today’s fee for using your image, and there will be more every day from now on.”

Chen Nuanhan was stunned, and when she opened the screen, she saw a transfer of a full 1,000 yuan pop up.

“Wow…”

The sisters who came over to watch the commotion gasped in amazement, all struck dumb.

Is 1,000 yuan a lot? It depends on how you see it.

Considering everyone’s current status, the average monthly living expense is between 1,500 and 3,000 yuan. Therefore, spending 500 yuan on something requires careful consideration.

Earning 1,000 yuan just by sitting there for a little while is undoubtedly shocking.

Chen Nuanhan didn’t lack money. Not counting her own savings of New Year’s money, she had a monthly living expense of over 5,000 yuan. But she couldn’t take the over ten thousand yuan of income per month as something ordinary.

“You… why are you giving me so much?”

“If I’m giving a lot, it’s definitely because you can help me make even more.”

Su Huai smiled, faked a smug gesture, and waved carelessly, “All good then? If there’s no problem, go take your shift, front desk Miss Chen!”

Dizzying!

All six sisters simultaneously rolled their eyes, feeling how annoying and punch-worthy the guy was.

As much as they admired him, how could they support his pursuit of Nuannuan with such a direct approach?

“No wonder you’re single, you totally deserve it!”

The Dandong Girl left these words of encouragement on behalf of everyone as the sisters strutted away proudly.

From a distance of 10 meters, you could still hear Chen Nuanhan’s triumphant voice: “Su Papi is unreliable; counting on him is less reliable than relying on ourselves! I need two people to accompany me; lunch is on me tomorrow, let’s go to Shanyuan for a grand meal!”

The girls laughed and agreed.

“I’m in! Absolutely!”

“From now on, we’ll draw two people daily to accompany you to work!”

“Warm Sister, I’ll massage your legs when we get back to the dorm, but I want to eat crayfish!”

“You got it! Five pounds each of garlic flavor, thirteen spices, sweet and sour, spicy; unexpected money is meant to be squandered, and during the military training period, I’ll cover all the food expenses for our dorm!”

“Hooray for Warm Sister!”

“Love you forever, never change, ready to warm your bed anytime you call!”

Watching a group of excited, chattering girls hopping away in high spirits, Su Huai’s mood was extremely pleasant.

A mere 1,000 yuan for double the happiness, wasn’t it worth it?

And what’s the coolest thing?

There’s cashback at 12 o’clock—he hadn’t actually spent a penny!