Chapter 239: CHAPTER 239
Contract and Control Over the TV Station
All these matters were discussed when signing the contract.
As for the TV station, Caesar did not provide many details.
He firmly insisted that it was exclusive to his own country, the Middle Kingdom, and would not be sold to the outside world.
After all, controlling a TV station meant controlling the channel of public opinion, and there was no way he would relinquish such power.
Seeing Caesar's unwavering stance, the leaders of the underground forces had no choice but to give up.
Despite their disappointment, they returned to their respective territories with excitement, immediately mobilizing their subordinates to prepare for the distribution of goods across the world.
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TV Spreads Worldwide – Shock and Fear Among Many Forces
To ensure that television was accessible to everyone, its price was set extremely low.
The reason for this was simple—the production process required minimal labor costs, aside from the materials and handling.
Moreover, the production speed was astonishing, with almost no defective units.
This was thanks to a team of brilliant scientists led by Dr. Vegapunk, who had developed a fully automated, robotic production line with unparalleled efficiency.
Additionally, due to Caesar's electromagnetic abilities, there was no need to purchase certain metal parts or raw materials for TV manufacturing.
He could locate and refine metal ores directly using his Devil Fruit power.
Through mastery of his abilities, he could increase temperatures at will, use telekinetic force to generate friction-induced heat, and then manipulate powerful electromagnetic fields to contain and control the temperature.
The heat generated this way was intense enough to melt almost anything.
At this point, his mastery of psychokinetic power had reached a level that rivaled the awakening of a Logia-type Devil Fruit.
This was proof of his immense mental fortitude, which in turn amplified his Haki to an extraordinary degree.
His Conqueror's Haki was unmatched, with only Gol D. Roger being a worthy competitor.
As for Observation Haki, he was the undisputed number one in the world, possessing an immense range and unparalleled precision.
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Revolutionizing Entertainment and Public Perception
While the TV sets were being mass-produced, Caesar took additional steps to ensure their success.
He sought out well-established theater troupes, understanding the need for engaging content to attract viewers.
To achieve this, he personally guided screenwriters, directors, and actors, teaching them the fundamentals of film and television production.
These artists had never worked in this medium before, but with their strong theatrical background, they adapted quickly.
After all, the films from Caesar's past life had evolved from stage plays.
Soon, numerous exaggerated yet entertaining productions were completed, though for now, they remained in storage.
Caesar's strategy was to launch television alongside compelling content, ensuring a strong initial attraction for potential buyers.
When introducing a new technology, people needed time to accept and appreciate it. A hook was essential.
The carefully crafted films and TV dramas were the perfect stepping stones to familiarize the audience with this revolutionary invention.
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TV's Advanced Technology and Global Accessibility
All TV sets produced by Caesar's factories were antenna-free, as the necessary components were built directly into the device.
Within a few months, three generations of TV models had been developed, each more refined, lightweight, and feature-rich than the last.
Once purchased, a TV could immediately receive signals from the Middle Kingdom's broadcasting network.
Furthermore, Caesar addressed the issue of electricity, recognizing that not all islands had reliable power sources.
Some locations had no electricity at all, while others, particularly ships at sea, lacked easy access to power.
To resolve this, he proposed solar-powered TVs.
Electricity might not be universally available, but the sun reached every corner of the world.
Vegapunk, impressed by the idea, led the development of compact yet powerful solar technology.
Each TV was equipped with solar panels and an internal battery, ensuring functionality even on cloudy days.
Of course, if Caesar controlled the entire world, he wouldn't have needed solar power—he could have simply built power plants and monopolized the electricity supply.
The mere thought of charging the entire world for electricity was an amusingly terrifying prospect.
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The Market's Initial Hesitation and Caesar's Confidence
Three months passed quickly.
Thanks to 24/7 robotic production, hundreds of millions of TV sets were manufactured at an unprecedented speed.
Yet, despite the obvious market potential, the leaders of the underground forces were hesitant.
Even though they were deeply intrigued by the business, they refused to take financial risks.
Instead of paying upfront, they insisted on selling the TVs first, evaluating demand before settling their payments.
Caesar's pricing was low, but the sheer quantity of televisions made the total investment significant.
If the market rejected the product, they would be stuck with millions of unsold units.
And confronting Caesar, demanding refunds, was not an option.
Despite the unreasonable nature of their request, Caesar agreed.
On one hand, he was confident in his product's success.
On the other, raw materials were easy for him to obtain, making financial losses negligible.
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The World Government and Charlotte Linlin Take Notice
Meanwhile, the World Government, Marine Headquarters, and Big Mom had been closely monitoring Caesar and the fifty underground leaders.
Through various intelligence channels, they had acquired sample TVs.
Initially, they failed to grasp the significance of the invention, merely comparing it to Den Den Mushi-based video transmission.
However, because Caesar's TV station had yet to begin broadcasting, its true potential remained hidden.
Once the global launch began, the world erupted in shock and excitement.
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Television Dominates the Market
As sales officially began, TVs were placed in storefronts across various islands, continuously playing pre-recorded entertainment programs.
Caesar's first broadcast?
Comedy.
A genre designed to capture attention instantly, making passersby stop, laugh, and forget everything else.
This novel form of entertainment quickly spread like wildfire.
People in this world had few sources of entertainment, making TV irresistibly appealing.
Soon, wealthy individuals considered televisions a necessity, while ordinary citizens scraped together money just to own one.
A TV-buying frenzy swept across the world.
The underground leaders, seeing the massive demand, laughed in delight as they counted their profits.
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The World Government's Realization and Desperation
As the true potential of television became apparent, the World Government and Marine Headquarters panicked.
Even Celestial Dragons had purchased TVs for their personal entertainment, leading to a noticeable decrease in their usual rampages.
For the first time, the elite of the world were immersed in Caesar's carefully crafted broadcasts.
The Five Elders and high-ranking Marines were horrified.
Until now, public perception had been tightly controlled through newspapers.
But TV was different.
A single broadcast could instantly reshape public opinion, completely bypassing government oversight.
The World Government had lost control over the narrative—and they knew it.
They had underestimated Caesar, failing to recognize his long-term strategy.
Now, they were too late.
With no way to ban the spread of TV, as it was already in millions of homes, they had only one option left:
Compete.
The Five Elders and Marine leadership reached a desperate consensus—they had to develop their own version of TV.
But without a genius like Vegapunk, even reverse-engineering Caesar's technology would take time.
Meanwhile, Big Mom—initially indifferent—finally acknowledged Caesar's brilliance.
For the first time, she admired him.
A silent war had begun.
And Caesar was winning.
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