Random Chapters of MTL Novel

February 21st, Tuesday...

Tengda Corporation's marketing department.

Meng Chang had just finished watching a movie on his office computer and was a little sleepy. He got up and poured himself a cup of coffee before taking a look at his colleagues in the marketing department.

Some were playing games, some were chatting, some were watching shows, some were reading novels, and some were napping...

In short, there were all sorts of patterns, but none of them were working.

Meng Chang was the person-in-charge of the department but it was obvious that these employees did not care about his gaze at all. They continued playing as if Meng Chang did not exist.

Meng Chang was speechless.

His original plan had been to subtly influence Tengda's advertising and marketing department. He had deliberately allowed these employees to slack off and achieve his unspeakable goal.

However, he was completely disheartened after working for a while.

There was no need for him to deliberately condone them. These people were more skilful than him at slacking around!

These people seemed to have undergone special training regardless of whether they were slacking at work or returning home from work punctually. Meng Chang almost couldn't keep up with their pace a few days ago.

That made Meng Chang wonder "how many spies are there in my department".

As time went by, these employees had great fun by themselves. They played games and watched movies every day without any psychological burden.

They looked as though they were saying, "I've already finished my work, why can't I enjoy it?"

However, Meng Chang could not take it anymore.

The previous job was to shoot a promotional video for Bunny Tail live-stream. However, everyone's work efficiency was too high. They finished filming in less than a week.

However, the website function for Bunny Tail Live-Stream had not been completed yet, so they could not use the promotional video now. He could only leave it there and wait for it to be uploaded with Bunny Tail Live-Stream.

Since then, Boss Pei has not assigned any new tasks. Everyone had been slacking for almost two weeks.

Meng Chang waited anxiously for his new mission.

It was not that he loved to work. It was mainly to get more commission.

The commission ratings would definitely not be good if he only did a publicity plan for Bunny Tail live-stream this month. The commission this month would be much more stable if he could mess up another plan.

Thus, Meng Chang plucked up his courage again and prepared to make a trip to Boss Pei.

The reason why it was "again" was because Meng Chang had already looked for him three times but Boss Pei was not in the office each time.

Meng Chang asked the front desk when Boss Pei would be back but the front desk did not know at all. They only said that Boss Pei would only come to the office for two days a week at most. As for which two days, it was completely up to fate.

However, the receptionist provided a very useful clue based on her rich experience: Boss Pei was more likely to be in the office on Monday, Tuesday, or Friday, and recommended Meng Chang to come on these three days.

If it was urgent, he could call or send a message, but Boss Pei might not reply.

Meng Chang pondered for a moment. This was not an urgent matter. It seemed a little abrupt to call. He decided to continue waiting.

It was Monday yesterday. Meng Chang went there and Boss Pei was not around.

It was Tuesday today and Meng Chang planned to make another trip.

He took the elevator to the 16th floor. There was no need for Meng Chang to ask this time. The receptionist said happily, "You came at the right time. Boss Pei is in the office. You can knock directly!"

That was because Meng Chang came here often. All the girls remembered him.

Meng Chang expressed his gratitude to the front desk. He was afraid that things would change if he was late. What if Boss Pei had something on and wanted to leave immediately? He quickly went to Boss Pei's office and knocked gently.

"Enter."

Meng Chang pushed the door open and entered. He saw Boss Pei staring at the screen, his right hand gently stroking his chin. He was obviously thinking hard.

For some reason, Meng Chang felt a sense of awe from the bottom of his heart every time he saw Boss Pei. He did not dare to use those flowery words.

He did not dare to waste time and went straight to the point.

"Boss Pei, the advertising and marketing department is done with our marketing plan this month. Now that everyone has rested for two weeks, shouldn't we give them new tasks?"

Pei Qian turned to look at him. "Why are you so anxious after resting for two weeks? Recuperate more. The promotional video from before must have used up alot of your brain cells, right? It's better to rest more for everyone's health."

Meng Chang was stunned. What the f*ck? He had to recuperate after using up brain cells!

Such a simple promotional video was completed in less than a week. What was there to use his brain cells!

Meng Chang quickly said, "Boss Pei, we've indeed rested enough. You should give us a new project. Once we know what the next project is, we'll be able to collect inspiration while resting. It won't delay us."

Pei Qian nodded. "Alright, since you're so insistent, I'll think what other publicity plan can I give you."

At the moment, most of Tengda's products were still being developed. Some of them were only in their early stages. There was nothing much to publicize.

It was not that he was afraid that it would be ineffective. What Pei Qian wanted was for it to be ineffective. He was mainly worried about what would happen if the publicity went first and the product became popular before it was released.

Every product that had not been produced had the possibility of becoming popular. Therefore, it was more appropriate to choose a project that was almost guaranteed to be popular.

For example... GPL?

Or should he expand the scope a little? The entire E-Sports industry?

It had to be said that the GPL had been eating at Pei Qian for many rounds. He had thought that it would definitely burn money for E-Sports. In the end, he had profited by selling slots, pulling in sponsors, and signing live-stream contracts!

Based on the current situation, the future popularity of the GPL would definitely continue to rise. That was not a good sign.

Filming a promotional video and advertising it in reverse seemed to be a good choice.

Pei Qian pondered for a moment and said, "There are limited industries that need publicity in the near future. If you want to make another plan, shoot a publicity film about E-Sports."

Meng Chang's expression became serious.

Indeed, Boss Pei had not forgotten about the GPL!

Previously, Boss Pei had asked him to choose between the GPL and the Bunny Tail live-stream. Meng Chang had chosen Bunny Tail live-stream. However, once the easy projects were done, there were only difficult projects left.

Meng Chang fell into a momentary hesitation.

That was because he knew that the GPL was too popular now. As long as it was related to the GPL, it might cause the best publicity effect no matter what they filmed . One careless mistake could jeopardise everything.

However, Meng Chang's confidence swelled after completing the plan for Bunny Tail Live-Stream.

That was because Meng Chang did not know where Boss Pei's tolerance limit for his proposal was previously. Therefore, he was testing it out bit by bit.

When he was promoting Tengda's physical industry, Meng Chang hid all the key information but it was still frontal publicity. When it came to Rabbit Tail Live-Stream, he did an entirely opposite publicity.

However, it seemed like Boss Pei's tolerance had no bottom line from his reaction?

Boss Pei actually did not react to the ridiculous promotional video of Bunny Tail Live-Stream and easily decided on it. This undoubtedly gave Meng Chang a boost.

Meng Chang gradually became bolder and dared to challenge more difficult projects.

GPL might be famous and popular, why would he worry about not getting commission as long as he could do reverse marketing?

At that thought, Meng Chang nodded. "No problem. I'm going to shoot a promotional video about GPL now!"

Pei Qian immediately corrected him. "It's not a GPL promotional video. It's a promotional video for the entire E-Sports industry. There shouldn't be a GPL logo at all."

The reason for this limitation was mainly because Pei Qian was worried that it would bring unnecessary popularity to the GPL.

Expanding the theme of the filming to the entire e-sports field without any elements related to GPL would naturally cause the publicity effect to be much worse.

Of course, Fei Huang Workspace had filmed a documentary on E-Sports a long time ago. What's more, it produced very good response. Pei Qian almost fainted.

However, Meng Chang was not Fei Huang Workspace. Pei Qian was full of confidence in him.

Meng Chang was stunned for a moment before nodding. "Alright."

He was secretly puzzled. This condition had reduced the difficulty.

If he only filmed GPL, the content that Meng Chang could display was actually very limited. There was more room for him to show off after expanding to the entire E-Sports industry.

Pei Qian nodded. "Don't worry about funding. Go ahead and film it!"

...

Meng Chang felt that something was amiss when he returned to the marketing department.

Why did Boss Pei seem to be helping him?

Was Boss Pei being sarcastic or was he mistaken?

Meng Chang could not figure this problem out.

However, he was a very practical person. Since he could not figure it out, he would not think about it for now. He would focus on completing the publicity plan this time.

Meng Chang knew very well that IOI was currently attacking GOG. The promotional video about E-Sports that he was going to film now should be a powerful counterattack for GOG.

If it was a normal shoot, Meng Chang would choose to shoot a lot of inspiring and hot-blooded scenes in the GPL. He would have more positive lines and scenes so that more people would accept the new GPL and E-Sports.

However, he had to do things in the reverse.

Meng Chang returned to his desk and sat down. His nimble brain worked quickly and he came up with a rough plan in less than half an hour.

It was the same as the Bunny Tail Live-Stream, reverse marketing!

Didn't Bunny Tail Live-Stream AOE all the live-stream platforms previously? It would be the same this time. Wouldn't his job be done if he AOE the entire E-Sports industry?

Everyone knew that e-sports was an emerging industry. It also had many problems while it brought about opportunities.

Take professional players for example.

Many viewers could only see the glory of the small group of professional players at the top of the pyramid, but they could not see how miserable the lives of the professional players at the bottom of the pyramid were.

This was a very cruel industry, but most people seemed to only see its bright side at the moment. Very few people would choose to open the bloody wounds under its bright exterior.

Therefore, Meng Chang decided to shoot a promotional video about E-Sports and publicize how miserable the industry was. He wanted all young people who yearned for professional players to back off and produce the best effect of dissuading them!

That would also cause negative effects in the GPL league.

Wouldn't the high commission be easy to obtain that way?

Meng Chang immediately began writing the detailed plan for the promotional video happily at that thought.

Chapter 906: "Coming Out Of The Cocoon Without Becoming A Butterfly"

Meng Chang actually did not know much about E-Sports because it was a new industry and he was not too interested in it after all.

He did not watch E-Sports competitions or play related games.

However, Meng Chang was smart. He could look up information from various aspects in areas he did not understand.

E-Sports was a new industry that was filled with controversy from the beginning. There were many hot topics on the internet. It was extremely easy to find some dirt.

He did not have to understand it too deeply. After all, he only wanted to shoot an E-Sports promotional video.

It was just like shooting a promotional video for a racing car. There was no need for him to really run the racing track and understand the specifications of the car, right?

Thus, Meng Chang spent some time looking for some information online and collecting some material.

What surprised him was that Tengda's Fei Huang Workspace had even produced a documentary about the e-sports industry previously. At that time, it had caused quite a good response.

The documentary was called 'Coming Out of the Cocoon as a Butterfly'. It mainly talked about the journey of a professional player who played Counter Strike.

He trained for at least 14 hours a day and rarely saw his friends and family. There were almost no holidays... His father locked him at home when he decided to play professionally. He was the one who kicked the door open and ran to Shanghai to start his career.

All in all, there was one thing that stood out: Hardship.

The entire documentary was very realistic, including interviews by the relevant personnel, the training base, and the actual scenes of the professional players' hometown. All the details were there.

Meng Chang believed in Fei Huang Workspace's professionalism. This documentary was definitely realistic and the audience's feedback proved that.

"Very good, this documentary saved me a lot of trouble."

"I don't have to spend a few more weeks on field research with such a film that allows me to understand the E-Sports industry better."

The Advertisement and marketing department had a lot of funds and was fully supportive of field inspection but Meng Chang was not interested in that.

It had nothing to do with him no matter how much money the department had!

He just wanted to finish this publicity project as soon as possible and get his commission. He did not care about anything else.

The documentary was filmed in June 2010, about a year and a half ago.

Meng Chang felt that the E-Sports industry's environment and ecology would not undergo any outrageous changes in just a year and a half, right?

After reading the relevant information, Meng Chang quickly locked onto the few key "black spots" of this publicity.

The current E-Sports industry was still in a state of chaos. For example, there were competitors' salary disputes, clubs squeezing players, treatment of bottom tier players were too bad, and there was basically no good way out after entering the industry with difficulty. These were all objective problems.

He could easily find similar news.

However, he didn't find much negative news about GPL. That made Meng Chang feel a little pity that he couldn't include it in the film.

However, on further thought, this was normal. GPL involved too much capital. Even a big company like Shenhua Corporation had entered. Every sponsor was richer than the other. How could they let these negative news leak out and spread like wildfire on the internet?

They must have been removed by public relations.

However, this did not affect Meng Chang's performance. In any case, the E-Sports industry was similar. Even if the GPL was done well, it should not be able to fundamentally change the characteristics of this industry fundamentally.

After much consideration, Meng Chang found a perfect entry point among these key "black spots".

In the past, the promotional videos of the E-Sports industry had basically focused on the top of the pyramid. That was the small group of people who had won the world championship and achieved success.

For example, Coming Out of the Cocoon as a Butterfly was a former professional gamer who won the world championship in Counter Strike. Recently, there were also media outlets hoping to shoot a documentary for FV Club to introduce the process of them winning the IOI global finals.

The content was easy to imagine: First, introduce the poor background of these professional players, how incomprehensible their families were when they chose to play E-Sports, how hardworking they were in pursuing their dreams, and what achievements they achieved in the end...

These were all basic tactics.

On the other hand, Meng Chang wanted to do the opposite. He did not want to film the small group of people at the top of the pyramid. Instead, he wanted to film those professional players who had poor results and were unknown. He wanted to film those internet addicts who had dreams of being a professional but could not enter the industry!

These people's lives could be said to be very tragic.

He could find many similar reports searching online.

Many professional players had very low salaries when they entered the industry. They were happy if they could afford their meals. The training environment was also very bad. It might be called a training base, but it was actually a large internet cafe.

Meng Chang also found some photos of veteran clubs like H4 online. The living environment of the players was really not flattering.

What's more, this was only a small group of people who could become professional players. What about those who could not become professional players?

It was said that the college entrance examination was like a huge army crossing a single wooden bridge. However, the E-Sports road was scarier than the college entrance examination because there were too few people needed in the entire industry.

Meng Chang had a rough idea and quickly wrote a general outline at that thought.

The other promotional videos were all about the successful stories of the teenager chasing his dreams. However, Meng Chang's promotional video was about the failure of the teenager chasing his dreams!

...

The protagonist of the promotional video was a young man.

The first scene was him playing GOG with high concentration in a dark internet cafe. In the game, the enemy had already arrived. He operated crazily and fought the enemy on his own high ground. However, he was instantly killed by the opponent's skills after a flashy operation. The bright red words 'failure' appeared on the screen.

The young man felt defeated. He took off his earphones and looked at the word 'failure' silently.

However, the young man mustered his courage and prepared to win right on the heels of the next game.

At that moment, a middle-aged man stood behind him and pulled him up from his seat.

"Dad?" The young man looked stunned.

The middle-aged man's face was ashen as he dragged him home.

In the second scene, the young man was dragged home by his father. Their conditions were not too good from the environment at home.

The father and son burst into an intense argument. His father was so angry that his face turned red. He picked up a feather duster from the side and was about to hit him.

The young man was so angry that he shouted. "Kill me!"

However, his father raised his hand and slammed the feather duster onto the ground. Then, he knelt down with a thud.

"I'm begging you, alright? Go back to school and study hard. Don't play games anymore..."

The young man did not say anything. He returned to his room and closed the door with a bang.

In the third scene, the young man came to the big city alone with a few hundred yuan that he had stolen from his family. He went to several clubs for training.

However, these clubs rejected him one after another. One of the managers said very sincerely. "I'm sorry, your strength cannot meet our club's requirements. The E-Sports path might not be suitable for you. I suggest you reconsider."

The young man was sleeping on a bench in the park. He looked at the starry sky with a determined expression.

In the fourth scene, there was finally a club that was willing to take him in as a budding player. He did not have a salary, but they took care of his food and accommodation. The young man was very happy. He trained hard every day and watched the main players play training competitions and discuss tactics. He was silently envious. He hoped that he could be like them one day and play competitions and win the championship.

In the fifth scene, the young man went on stage as a substitute for the first time. However, he did not perform well and was the point of failure. Information about him being killed kept appearing on the screen.

After the competition, he took the initiative to apologize to the manager, but the manager did not say anything. It was just that from then on, he did not get any chance to play.

Just like that, he waited by the water dispenser as his teammates changed wave after wave.

Finally, the manager found him and told him to find another path in life.

In the sixth scene, the desperate young man returned home. He thought that his father would beat him up in a rage, but his father did not say anything. He only quietly prepared the food and said that he would think of a way to find a job for him through connections the next day.

In the seventh scene, the young man was moving bricks on a construction site under the scorching sun.

His father came all the way here to deliver water and food. His heart ached. The young man wiped his sweat with his dirty hands and smiled, saying that he was not tired.

However, he looked at his father's back as his father left. For some reason, he recalled the scenes in class and tears flowed down his cheeks.

Those days that he did not cherish would never come back.

...

After writing the outline of the story, Meng Chang checked it from beginning to end and was very satisfied.

This was called high-end reverse marketing.

It would definitely not work if Meng Chang forcefully fabricated facts and filmed some content that smeared the E-Sports industry because such behavior was prohibited in the agreement he signed with Boss Pei.

However, what he was filming now was all real!

These scenes should have played out many times across the country.

Moreover, Meng Chang was very restrained.

Unlike many traditional media outlets, he did not mix E-Sports and gaming as one, nor did he turn gaming into an "internet addiction" or young gamers who liked gaming into a sick state.

He had only wanted to objectively film the hardships of the E-Sports industry.

The young man's father did not beat and scold him like his other parents did. He was very good to the young man. That kneeling scene would cause extreme heartache.

The young man's stubbornness ultimately led him to realize that his father was right.

There were so many people who liked to play games. Only a small portion of them could be chosen by the club to become professional players. Among this group of people, only a small portion could become the main force and obtain the opportunity to play. Among the main players, only a small portion could become a celebrity player and be known by the audience. Among the celebrity players, only a small portion could win the competition championship and gain both fame and fortune.

In other words, the entire E-Sports Road was like a huge filter. Only one in ten thousand people could survive at every stage.

What would happen to those who were eliminated?

Just as the video had shown, they had chosen the wrong path. The most precious years of their lives had been wasted.

Of course, Meng Chang's intention was not to discriminate against construction sites carrying bricks.

As long as they could feed themselves and support themselves, there was no distinction between classes.

What Meng Chang wanted to express was that while they were both professionals, some chose voluntarily it and some accepted passively. After failing to walk the E-Sports path, voluntarily choosing a profession basically became an impossibility and he could only be accepted passively.

How miserable!

Moreover, Meng Chang would also give the audience sufficient hints in some details. For example, when filming the club's training scene, they had to film the club's conditions, including accommodation, meals, and so on.

No eSports Club would be happy to film it as this scene was equivalent to publicizing their family's disgrace.

However, that did not matter. He just had to set up a setting based on the information he had found online.

The game graphics in the promotional video would all be from GOG because they did not have the copyrights of the other games. Only GOG's graphics could be used freely.

What's more, using GOG's graphics could also create an AOE effect on GPL. It was killing two birds with one stone!

After carefully revising the outline of the promotional video a few times, Meng Chang stood up confidently and said to his colleagues who were slacking, watching dramas, playing games, and sleeping. "Everyone, put down what you have on hand and come back to life!"

Everyone immediately stopped what they were doing and looked over.

Meng Chang explained the new promotional video in detail.

"This film is called 'Coming Out of the Cocoon Without Becoming A Butterfly'."

The reason why it was called "Coming Out of the Cocoon Without Becoming A Butterfly" was mainly to have a corresponding effect with the documentary "Coming Out of the Cocoon As a Butterfly". It reminded all young people who wanted to walk the E-Sports path: You might not necessarily break out of the cocoon and become a butterfly, you might become trapped in your own cocoon.

Whether one could become a butterfly or not depended on whether one was a butterfly or just a caterpillar.

"What do you think, everyone?" Meng Chang looked around at everyone.

On the surface, he wanted to ask for everyone's opinions. In fact, Meng Chang had already thought about it. Even if someone objected, he would definitely continue with this plan.

However, no one raised any objections.

"Not bad, no objections!"

"I'll start perfecting the details now."

"I'll look for the venue and choose the actors."

The entire advertising and marketing department underwent a 180-degree turn in an instant. Previously, everyone was like a flock of sheep scattered on the green grass plains. At Meng Chang's command, these sheep immediately had a formation and began to take proper steps!

Meng Chang still felt a little uncomfortable even though he had experienced something similar once.

In his opinion, these colleagues presented two completely different characteristics at the same time.

The people he had interacted with in the past could often be categorized into two types: workaholics and slackers.

The former was serious and responsible for their work, but they would never be able to finish the work on hand. One would definitely not be able to see them slacking during working hours. The other type of slacking monsters would seize all the time possible to slack. Even if they were given tasks, they would take a long time to complete them without any efficiency.

However, the colleagues in the advertising and marketing department were not workaholics or slackers. If you said they were hardworking but, they played games and slept when they were not working. They would never take the initiative to look for work. If you said they were lazy, but they were extremely efficient when they were really working.

However, Meng Chang did not have much objection.

These people were very efficient. They could quickly complete their tasks which would ensure that he would get a high commission. At the same time, they would not have any doubts about his plans. No matter how one thought about it, they were perfect subordinates.

At that thought, Meng Chang stopped harping on this matter and continued to look forward to his commission this month.

There was a wave of reverse publicity on Bunny Tail Live-Stream, and another wave of reverse publicity on GPL's side. Wouldn't the commission be directly maxed out if the two effects were stacked together?

The publicity plan for Tengda's physical industry might have been a small failure at the beginning but the high commissions would be his in the latter two proposals!

Meng Chang could not wait.

Chapter 907: Which Store Should I Start Filming From For The Publicity Film?

February 22nd, Wednesday...

Huang Sibo brought the filming crew of Fei Huang Workspace and the representative from the Cold-Faced Lady, Zhang Yahui, to Chang'an.

China's food culture has a long history. There were many famous night market snacks all over the country. Many of them were famous throughout the country, such as Gaozhuang night market, East New Street night market, Zhang Gongqiao night market, Xisi night market, Cross Street night market, and so on.

All of these night markets gathered local cuisines. Every night, there would be a hubbub of voices. There would be the fire resulting from the stir-fry, shouts for sales, profuse sweating, and cold beer. The night market had a unique smell of smoke and human emotion.

The night market was a place where delicacies gathered. It was also a good place to set up stalls.

The first filming location that the production team chose was Chang'an's East New Street Night Market.

The night market here started in the 1980s. Most of the stalls and restaurants were located in the eastern section of East New Street. The three most famous gourmet restaurants were the Wang Family's Bucket Chicken, Zheng Family's Steamed Bun, and Old Chen's stewed vegetables.

Huang Sibo had already done his homework on these contents before he arrived.

Zhu Xiaoce might be the director and should lead a team but he had more important work to do: supervise the editing and post-production of Mission and Choice.

Zhu Xiaoce was the director of Mission and Choice after. There were many problems that needed his decision at the final stages.

Thus, Huang Sibo had brought his team over to film this time. He had chosen another new director in the company, and this was a good opportunity to train the newbie.

It was still early when they arrived at the hotel. Everyone checked in and gathered at the resting area of the hotel. They planned to discuss how to shoot the publicity video.

They had decided to film the night market but the content of the night market was too broad. There had to be a clear theme for what to film.

On the other hand, Huang Sibo and the entire team knew nothing about this. It would depend on the representative of the Cold-Faced Lady, Zhang Yahui on whether they would film it.

However, what confused Huang Sibo was the only one that came from Cold-Faced Lady was Zhang Yahui. What's more, Zhang Yahui did not seem to know much about the Cold-Faced Lady's business. He was just a vendor who had joined the Cold-Faced Lady.

Huang Sibo specially called the person-in-charge of the Cold-Faced Lady, Qi Yan, to ask. Qi Yan said that it was alright. She had already told Zhang Yahui all her thoughts. Both of them had the same opinion. She was still in charge of the daily operations of the shop and the planning of the Gourmet Laboratory so he would not go over. She asked that Huang Sibo discuss everything with Zhang Yahui and to call her again if they really could not make up their minds.

Huang Sibo pondered for a moment. That made sense. Given the cold-faced lady's half-dead appearance, Zhang Yahui could either make the final decision or let the management of the cold-faced lady make the decision. The outcome would probably not be much different.

Everyone looked at Zhang Yahui, waiting for him to tell them how to shoot the publicity video.

Zhang Yahui had never interacted with such a professional filming team before. He was a little nervous now that he had become the focus of everyone's attention.

He adjusted his emotions and then said, "Actually, Boss Qi doesn't have any special purpose for filming this publicity video. The main purpose is to record the daily lives of the vendors and show the netizens the hardships and life of setting up stalls. Of course, we can also promote traditional local delicacies in China and also emphasize on local delicacies that have innovated in tradition..."

"The reason why we want to make a film about street stalls is mainly because the Cold-Faced Lady had a Street Food Contest previously. Boss Pei approved of this very much. Boss Qi thinks that digging deeper into street food might be a direction for the Cold-Faced Lady's future development."

"What's more, Cold-Faced Lady's brand image and main cuisine are closely related to the stalls."

Huang Sibo was still confused. "I understand the general meaning, but the content is too complicated. There is no emphasis."

"Are we mainly filming delicacies or the daily lives of the vendors? The former would be a regular food promotional video, while the latter would be more inclined towards a documentary."

Zhang Yahui was stunned. "Er... I can't say for sure. Brother Huang, what do you think?"

Huang Sibo was a little speechless. He thought to himself, You guys were the ones who wanted to film this but you don't even have a clear idea, and are asking me?

However, on further thought, Cold-Faced Lady had just joined Tengda not long ago after all. This Zhang Yahui was only a stall owner previously and had not been influenced by the Tengda spirit. It was normal for him not to understand these questions.

Under such circumstances, a veteran from Tengda like him would have to guide them!

Thus, he patted his chest and said, "Alright, I'll tell you my opinion from Boss Pei's perspective."

"At the end of the day, we still have to publicize the Cold-Faced Lady. At the very least, we have to give the impression that the Cold-Faced Lady is very concerned about traditional delicacies and local gourmet heritage through the 'publicity film'."

"Therefore, my suggestion is that we pick a city, choose a local specialty, and tell a vendor's personal story for each episode to achieve the effect of 'imagining the big from the small'."

"In the past, many food promotional videos used delicacies as the core. For example, how precious the raw materials of such delicacies were, how complicated the production process was, how dedicated the boss was, and so on."

"However, if we expand the scope to the entire 'street stall', this perspective would undoubtedly be a little one-sided."

"We all know that street stalls are actually hard work. Many street vendors have a difficult life."

"Therefore, the structure of our film is roughly divided into three parts: the first part. Introduce the city and night market that we are going to shoot this episode. Introduce a few very famous local delicacies in the night market. Then, expand and make a summary of the entire region's food culture, giving the audience a very open perspective."

"The second part is to focus on a certain vendor in the night market and introduce his mental journey in detail. For example, how did this vendor walk the path of a vendor? Did anything sad or touching happen during his stall life? It would allow everyone to see the inner world of these vendors better."

"The third part, after introducing the vendor's mental journey in detail, introduces his exclusive cuisine. This way, the audience would have a certain impression of this vendor, and it would be easier to resonate."

"What does everyone think?"

Zhang Yahui immediately nodded. "Yes, I think that's good!"

"However, there might be a small problem this way. All the attention would be focused on the night market, vendors, and delicacies. They would not pay too much attention to Cold-Faced Lady's brand."

"I suddenly thought of a very important factor."

"The Cold-Faced Lady will set up a Gourmet Laboratory and work hard to recruit all the outstanding food vendors in the country. Of course, many vendors will find it difficult to leave their hometown. We will buy the recipe of Gourmet from him at a high price and train specialists to learn it. We will try to recreate this original local flavor."

"Once the content is added, the focus of the publicity would no longer be on a night market in a city or a certain vendor, but on the Cold-Faced Lady!"

Huang Sibo nodded immediately. "Indeed."

"Since it's a publicity video, our ultimate goal is to promote the Cold-Faced Lady."

"However, this matter should not be said too bluntly. It would easily arouse the disgust of others."

"I think we can add a cold-faced lady's logo and a line of words at the end of the film."

Zhang Yahui nodded. "Yes, sure. I'll listen to you, Brother Huang. I'm a vendor myself. If you have any questions in this area, you can ask me anytime."

Huang Sibo said, "Yes, I have questions for you now. Let's have a simple exchange first. We'll brainstorm and then we'll start planning how to shoot it."

"Actually, I understand the glamorous parts better. The main thing I want to ask is, how bad can the more dismal side be?"

Zhang Yahui smiled in embarrassment. "That... is a long story."

...

According to the statistics, six hundred million people in China earned less than 1,000 yuan a month. The economy might be developing rapidly, causing various high-income groups to emerge, many people were still worrying about their livelihoods.

Zhang Yahui knew many vendors who were forced to set up stalls to make a living.

They did not like to set up stalls but they had no choice but to treat it as a means to earn a living.

There were vendors who did all sorts of things. There were people who put film on their cell phones, people who booked newspaper booths to sell magazines, people who sold umbrellas at bus stops, shopping malls, and subway entrances, and people who made chicken chops or other snacks...

Of course, there were also people like Zhang Yahui who sold roasted cold noodles.

Their hearts ached while they were setting up the stall.

For example, setting up a stall in a popular place and getting messed up by hooligans. He had no choice but to swallow his anger and obediently 'pay his tributes';

Or renting a popular store but the landlord chased him away with the notice of demolition in the end. He only found out that the landlord had changed hands and increased the rent.

He wanted to open a small restaurant to make food and beverages. First, he had gone through so much trouble to apply for a business license. Then, he had been reprimanded for making changes because of a complaint. His business had been dismal...

Most vendors would sleep later than dogs and wake up earlier than chickens as long as they walked this path. They would not rest for the entire year. However, most of them could only barely maintain their livelihood and struggle on the food line.

Many people sympathized with the vendors, but that was on the premise that they did not start their stalls at their doorsteps.

The stalls of these vendors were either in unsafe places (placed at a crossroad or on the main road) or unhygienic (the raw materials were difficult to guarantee and the leftover garbage contaminated the road). They also posed many difficulties in managing the city.

Zhang Yahui had set up his stall after graduating from high school. He was still very young but he had actually set up his stall for seven to eight years. The location of his stall had also been changed many times. Naturally, he was very confident about it.

Fei Huang Workspace's filming team listened and recorded as they began to plan the filming plan for the promotional video based on Zhang Yahui's description.

Chapter 908: Bunny Tail Live-Stream and Useful App

February 23rd, Thursday...

Meng Chang and the advertisement department were in charge of the E-Sports promotional video. They were in the midst of intense preparations and were about to officially start filming.

Meng Chang sighed again. The efficiency of his subordinates was really high.

Two or three of them came from Fei Huang Workspace. Be it filming, finding actors, or filming, they were familiar with all sorts of work. Meng Chang originally thought that he would have to prepare for three to five days at the beginning, but he realized that it could be reduced by half under the efficiency of these people.

The employees of the marketing and advertising department would ensure their own rest time by increasing their productivity after all. How could they not be efficient?

Meng Chang especially liked a young man named Gao Ti[1.'Gao Ti literally means 'tall and raise'] among the employees in the advertising and marketing department. He was very young, smart, and efficient. Meng Chang especially liked his name and felt that it had a good symbolic meaning.

Gao Ti had also been transferred from Fei Huang Workspace. He had been preparing for most of the filming of the promotional video.

He had to admit that Boss Pei had a lot of talents under him. Meng Chang felt that it was indeed very comfortable to lead such a team because he did not have to worry about not carrying out his orders well. The chances of him getting a high commission naturally increased greatly.

Meng Chang was still thinking about the script details of the promotional video when he saw Gao Ti rush back from outside and walk straight to his desk.

"Brother Meng, the venue, actors, and props have been more or less arranged. Prepare some details and improve the script. We should be able to officially start filming in two days and finish filming next week."

"However... I have something to report."

"Of course, this is just an immature suggestion of mine. It's up to you whether you want to accept it or not."

Meng Chang was very happy. He was happy not only because of the high efficiency but also because he had received enough respect.

He nodded, not bothering to hide his admiration for Gao Ti. "Yes, tell me."

Gao Ti said, "Brother Meng, there's actually a GPL training base in Jingzhou. It's at Ming Yun Villas. It's only dozens of minutes' drive from us."

"It might be a little remote, but we should be able to get a ready-made scene if we give the club a shot. What's more, our mission was personally arranged by Boss Pei. The club would definitely cooperate unconditionally."

"We can save some time if we shoot at the scene of the club."

Gao Ti had previously said that he could ask Boss Pei for funding to film at clubs all over the country. However, Meng Chang rejected this suggestion.

That was because Meng Chang knew very well that the promotional video he was going to film was actually going to defame E-Sports. He wanted to film the accommodation conditions of the relatively bad clubs. The clubs also wanted faces. How could he let them film it?

Thus, there was no need to seek a rebuff.

Now, Gao Ti gave a new suggestion: film the GPL training base.

In other words, he was implying that the other clubs may not allow them to film, but the GPL clubs could definitely allow them to film as they pleased. That was because this was a job arranged by Boss Pei. All of Tengda's businesses had to cooperate unconditionally!

Meng Chang fell into deep thought. After a moment, he shook his head.

"I don't think there's a need for that. Let's set it up ourselves."

Gao Ti did not ask much and just nodded. "Alright, I'll arrange it now."

The reason why Meng Chang did not choose to film at the GPL training base was not because he found it troublesome or other reasons. He was mainly afraid that it would be too obvious and offend people easily.

His publicity video was meant to use GOG's game graphics. If the training base could match the GPL team, what would happen?

It was basically a clear indication.

Meng Chang did not want to make it so obvious. Instead, it would stimulate the audience's reverse psychology and have a certain negative effect.

Therefore, it was best for him to set up the scene and secretly mock it. The scene might be very ugly if they really fell out. The clubs in GPL were all quite influential. For example, a large corporation like Shenhua was not something Meng Chang could afford to offend.

Therefore, Meng Chang did not take this suggestion and decided to continue setting up the scenes himself.

What's more, there were many benefits to setting up his own set. For example, he could make the living environment of the players more exaggerated. As long as he did not go overboard and ensure a certain degree of authenticity, the details that he deliberately arranged would emphasize the hardships of the players' training.

Normally, no one would pursue such petty tricks. After all, they did not name which club it was.

On the other hand, these problems would be very difficult to solve if they were to use a club that existed in reality. Meng Chang would have to bear the consequences if the big sponsor behind the club were to compete seriously.

Gao Ti had gone to deal with these matters. Meng Chang was also happy to be an overseer. He casually searched for recent news on the Internet.

"Eh? The ICL league seems to have started its publicity campaign?"

Meng Chang noticed that Long Yu Corporation and Finger Games seemed to be preparing for the IOI Champions League. Long Yu Corporation was spending a lot of effort to promote it.

At the moment, there were already many rumors, including ICL's participating teams, the list of teams, the game version of the league, and so on.

It was obvious that Long Yu Corporation was behind all of this. Their goal was very simple. They wanted to warm up in advance and create a sense of anticipation for the audience.

There would definitely be a lot of publicity before the official start of the competition.

Meng Chang guessed that there would definitely be a promotional video for the ICL league.

"Isn't this a coincidence?"

"ICL's promotional video can help me out!"

Meng Chang could easily guess the rough nature of the ICL promotional video. It was nothing more than taking a picture of each team's high-spirited appearance, filming some cool scenes for the professional players, and simply taking a panoramic view of the competition venue.

All in all, this type of commercial publicity video would definitely focus on being cool.

That would be a stark contrast to Meng Chang's promotional video!

At that time, everyone would see that IOI's promotional video was so good, but Tengda's E-Sports promotional video was so disappointing. They would definitely like the former!

Moreover, Long Yu Corporation would definitely use a lot of resources to publicize it. This made many viewers focus their attention on the E-Sports field. Once Meng Chang unleashed his publicity video, he would be able to catch the attention of the audience without much effort.

Meng Chang's goal was to advertise the E-Sports industry in reverse. The more popular it was, the better the effect. Naturally, his commission would be higher.

Since that was the case, why not?

Of course, the effect of force was mutual. Meng Chang's publicity video was equivalent to pouring cold water on the entire e-sports industry. It would definitely hurt ICL.

However, Meng Chang didn't mind.

That was because his publicity video was using GOG's game graphics. It should not affect IOI, right?

The graphics of these two games were quite different. The audience should not be so blind as to make a mistake.

What's more, so what if he managed to AOE ICL? It would not affect his commission at all.

Meng Chang did not care about anything else other than high commission as long as he did not offend too many people and make too many enemies for himself.

...

At the same time, in the "Useful App" office area.

Chen Yufeng, who was in charge of Bunny Tail Live-Stream, specially made a trip over to discuss the cooperation with Yu Pingan.

At the moment, the Useful App was still being updated and maintained.

Previously, Boss Pei had already said that making the application was a long and arduous task. Thus, Yu Pingan did not dare to be negligent. He seriously developed more functions, maintained the version of the application, and enriched the professional content on it. He also had to divert a portion of his energy to use technical methods and legal methods to maintain their rights to prevent him from copying the knowledge on the application.

Until now, the application had completed the preliminary content structure with the combined efforts of all the developers and the professors, lecturers, young scholars, and graduate students of Handong University. It was just that it was not famous.

Most of the content on this application was related to ancient poetry and ancient literature. It's greatest use was to help AEEIS create an automatic poetry function.

Yu Pingan also knew that there was a severe shortage of content with the application, so he did ask Boss Pei for more money to publicize.

He still focused his attention on finding big names and professionals in various fields to produce knowledge and perfect the terms and explanations on the useful application.

After exchanging a few pleasantries, Chen Yufeng explained his purpose for: He wanted to take advantage of the resources at the Useful App to discuss with the young scholars and lecturers if they would give live-stream lectures on Bunny Tail live-stream.

Of course, he would not let them do it for free. They would have a basic salary.

Chen Yufeng's words stunned Yu Pingan.

Other live-stream platforms would spend money to sign on some gaming gods and beautiful female streamers. Bunny Tail Live-stream actually spent money to sign on some expert scholars?

However, on further thought, wasn't this the same idea as the Useful App? That was fine.

Yu Pingan thought about it. The request from Bunny Tail Live-Stream had a certain conflict with the application.

There were not many outstanding young lecturers and scholars after all. These were very precious resources. They had to teach and do research. Their spare time was limited. They could only choose one out of two.

Unless it was a few talented liver emperors.

This involved a problem of resource allocation. If Yu Pingan graciously agreed to Chen Yufeng's request, it would cause all these young lecturers and scholars to go to Bunny Tail live-stream to collect money. Wouldn't it backfire if the work on Useful App backfired?

Tengda's various departments were indeed helping each other unconditionally, but the prerequisite was that they could not affect the work of their respective departments.

Yu Pingan considered for a moment and said, "How about this? I'll give Boss Pei a call to ask for instructions."

"Let Boss Pei decide on how to allocate the resources."

Chapter 909: Modifying Two Mobile Games

At that moment, Pei Qian was leisurely drinking coffee in Fish-Catching Internet Cafe, watching the GPL competition on the cafe's television.

The GPL competition was getting more and more exciting.

Zhang Yuan's E-Sports Department was obviously racking its brains for the viewing pleasure of the GPL competition. It had been constantly optimizing. Pei Qian was even a little worried. What if there was a huge gap between the ICL and GPL after the competition? What would he do then?

However, this should not happen on further thought.

Eric was so smart that he would definitely "refer" to the contents of the GPL seriously. That meant that the better the GPL was done, the more things the ICL could copy. It would be more beneficial for the ICL to close the gap with the GPL from the beginning.

Thus, Pei Qian was no longer worried about the ICL. Instead, he relaxed and continued watching the competition.

GPL's Spring Competition was in full swing. The clubs used all their tricks, and all sorts of outstanding tactics were emerging. Obviously, once a league got on the right track and the strength of the various clubs increased overall, the environment would become better and the competition would become more intense. The ecology of the entire competition would naturally improve.

At that moment, his cell phone rang.

Pei Qian saw that it was Yu Pingan.

"Hello? Boss Pei, I have something to report to you. Bunny Tail Live-Stream wants to invite young lecturers and scholars who are working with Useful App to do live-streaming. They said that it was your idea. Of course, we have no objections. We just want to ask. There are only so many lecturers and professors. Their time is limited. How should we distribute them?"

Yu Pingan quickly reported his problem to Boss Pei.

All the people in charge of Tengda knew that Boss Pei was usually busy with work. Thus, they would try to be as brief as possible every time they reported. They would only report key information so as to not delay Boss Pei's time and affect his work.

As to whether such a short report caused some key information to be missing...

That was not possible. Boss Pei had everything planned out and knew all the details of Tengda Corporation. How could he miss out on key information?

All the heads of Tengda's departments had the consensus that 'Boss Pei is omniscient and omnipotent'. They would naturally be very brief when reporting their work and would not be long-winded.

However, Pei Qian's has a lost expression and his mind was blank.

The Bunny Tail live-stream wanted to do live-streaming by young lecturers and scholars?

You even said it was my idea?

When did I have such intentions?

Pei Qian wanted to deny it, but on second thought, it seemed like a good idea.

Young lecturer and scholar, doing live-streaming on Bunny Tail Live-Stream?

Other people's live-stream platforms were all gaming live-streams, with all sorts of girls dancing and outdoor adventures. In the end, Bunny Tail Live-Stream was giving lectures?

Were they afraid that the live-stream audience would not sleep well?

Most people watched live-streams to entertain themselves. Who would watch Bunny Tail's live-stream when it was about more advanced classes?

What's more, even if they did watch, they would not be sending gifts like crazy.

If Bunny Tail Live-Stream invited these young lecturers and scholars to teach on the live-stream platform, he had to give them some benefits, right? He should not give them less salary, right?

That way, he would not only not be able to earn money, but he would also be able to pay more. Wouldn't that be perfect?

Pei Qian suddenly felt that even though he did not know about this, Bunny Tail Live-Stream did things beautifully!

As expected of Old Ma! My trusted right-hand man!

At that thought, Pei Qian decided to go with the flow and acquiesce. "Yes, it's necessary to get these young lecturers and scholars to do a live-stream at Bunny Tail."

"However... we can't put aside work with Useful App."

It was a tough call.

He had not earned a single cent from Useful App until now. Instead, he had to burn money every month. What's more, Pei Qian had been tortured by the Qiandu search engine for a long time. He really hoped that there would be such an app for him to consult relevant information on.

He definitely could not put aside such an important job. He had to continue doing it, and it would take a lot of effort!

However, he had to coordinate the distribution of the two.

From the looks of it, it was safer with the Useful App,Bunny Tail Live-Stream was definitely more dangerous.

Since that was the case, Pei Qian decided to focus on the app for now, with Bunny Tail Live-Stream supporting it.

Pei Qian continued, "Useful APP is a long-term plan. Work cannot be too affected. How about this, Yu Pingan, you choose a portion of the young lecturers and scholars working with the useful APP to test waters at Bunny Tail Live-Stream. The main members will continue to complete the entries and database of the useful APP."

Pei Qian was more careful now. He did not immediately allow a large group of young lecturers and scholars to enter the Bunny Tail live-stream. Instead, he considered testing the waters and observing the situation.

If no one watched it as he had expected, he would then continue to expand the scale. If it was very popular, Pei Qian would have to think of other ways.

Yu Pingan quickly said, "Alright, Boss Pei, I understand!"

After hanging up, Yu Pingan said to Chen Yufeng, "Boss Pei has arranged everything. He wants me to choose a group of young lecturers and scholars who have been working with Useful App to go to Bunny Tail live-stream to test the waters and observe from there."

"How about this, I'll organize the information of these young lecturers and scholars and send it to you. You can choose for yourself. In the early stages, send a quarter of the people over to test the waters. Any more and my work will be affected."

"Of course, I'm still contacting more young lecturers and scholars from other universities, including some foreign scholars. In any case, both of our projects are not limited by physical regions. Once there are more suitable candidates, we can communicate at any time."

Chen Yufeng was elated. "Alright, thank you!"

"Actually, I'm not sure if this model will work or not. It's best to test the waters before deciding."

"By the way, you can ask these people what they want. Perhaps some of them prefer to give lectures over research?"

The two of them chatted happily and quickly discussed the details of the cooperation.

Simply put, Useful App was in charge of contacting various young scholars and lecturers, letting them use their spare time to enrich the entries and knowledge bank of the application. The more eloquent ones and those who liked to lecture were recommended to Bunny Tail live-stream.

The remuneration given by the two projects was about the same. They were both quite good. The key was how these people would choose.

On the other hand, Bunny Tail Live-Stream had to do the corresponding functions. It had to ensure that the editing and replay of the relevant videos would be perfect and ensure the audience's viewing experience. In addition, Bunny Tail Live-Stream could also guide the flow with Useful App in the future.

Both parties hit off and immediately went back to work.

...

At Shang Yang Games...

The development of the Fitness Battle was in full swing.

After finalizing the design details with Guo Licheng, Chang You, and the others, Wang Xiaobin had already gone through a complete refinement of the design manuscript of the game. The relevant art resources had been submitted and officially entered the production stage.

Now, Wang Xiaobin's main focus was on the few characters in the Fitness Battle.

There were eight characters in 'Fitness Battle' according to his design. Players were training these eight characters while working out.

The key to the success or failure of this game was whether the eight characters would be liked by players.

If gamers were not interested in these characters, they would not have the motivation to work out. That would be a failure.

On the other hand, the appearance of these characters would have many changes. For example, in terms of figure, they might have different appearances such as slightly plump, thin, healthy, and obviously muscular. They might also have some bad physical conditions and other things to correct.

The effect of the characters wearing different clothes would be different as their figures changed. Some clothes had to be worn with a specific figure and body shape to look the best.

The key problem was that he had to ensure that these characters would still be liked by gamers even if their figures were out of shape.

Cute when slightly plump; after training for a long time, they would be cute and sexy.

That was the only way for gamers to have a strong driving force and enjoy themselves.

However, these image designs had already been entrusted to Halo Workspace. Wang Xiaobin could rest assured with Big Boss Ruan in charge.

He was busy when he suddenly saw a familiar figure: the current person-in-charge of Otto Technologies, Jiang Yuan.

Wang Xiaobin stood up. "What's the matter? Are you worried about the development of Fitness Battle?"

Jiang Yuan smiled and said, "How could I be worried? Tengda's gaming department is the most professional department in the entire company!"

"I'm here because I have something else to ask Brother Wang."

"Otto Technologies' new cell phone is a gaming cell phone, so I was wondering if Brother Wang could help us change two mobile games?"

"GOG has a ready-made mobile version. We only need to make some special optimizations for our G1 cell phones. Apart from that, I hope to produce another shooting game and racing game. I think Ocean Stronghold and The Lonely Desert Road are not bad."

"Brother Wang, can you modify these two games into mobile games as well, and then optimize the design of G1's two shoulder keys?"

Jiang Yuan knew very well that if it was just a mobile version of GOG, it would not be enough to show the true advantage of this cell phone.

That was because GOG's operation method was directional. That was to say, most of the skills had to be released after choosing the direction to release the skills. The two shoulder keys could not be used to choose the direction, so their applicability range was relatively narrow.

At most, it would reflect skills like healing, shields, and the like that did not need to choose directions. The skills between heroes and heroes were different. The rules had to be slowly refined to determine how to use the two shoulder keys on each hero.

Games like Bloody Battle Song could also use shoulder keys. However, their gaming experience would not improve qualitatively.

Comparatively, shooting games and racing games were completely different.

When playing the shooting game, the two shoulder keys were aiming and shooting respectively. The two shoulder keys of the racing game were the brake and accelerator respectively. Both could greatly increase players' gaming experience.

That was why Jiang Yuan specially came to look for Wang Xiaobin. He hoped that he could go on several client-side game modification projects at the same time when G1's cell phone was being released, so that they could work together.