Rebuilding the business empire

A

Chen Yinuo's words stunned Ye Chen.

The next second.

He said something that made Chen Yinuo confused.

"You are wrong. The price of the flawless cream should be 999 US dollars. Except for the flawless cream, the prices of other products can be changed from RMB to US dollars!" Ye Chen said seriously.

"You, what are you thinking? You're going to sell the flawless cream for a whopping $999?"

*Is $999 expensive? As a brand that aims to become one of the world's top international brands, Yiren Ruxue should be priced like this in overseas markets. I even think that $999 is too cheap. After all, it's different from the domestic market. In China, I only want to make the flawless cream available to most ordinary people, so I set the price at 399 RMB to benefit the public! But when it comes to overseas markets, do I have to consider those foreigners? From the beginning to the end, I never thought about making the flawless cream available to the whole world, and $999 a box is simply not worth mentioning for those high-end consumers. The consumers I want to target are those foreign consumers! "Ye Chen shook his head bluntly.

Without waiting for Chen Yinuo to respond, he continued, "If we really set a civilian price, not to mention lowering our brand's grade, if everyone can afford it, how many factories do we have to build in our country to meet the demand? Besides, considering the efficacy of our products, this price is already very reasonable compared to those international brands that cost several thousand or even ten or twenty thousand RMB!"

"These are not reasons for such crazy pricing. I understand your thoughts, but have you ever thought about it? If we really set this price, what kind of storm will it cause in the outside world? The flawless cream that sells for 399 yuan a box in China is sold for more than 6,000 yuan abroad. This will cause trouble in public opinion. Based on this... if this price comes out, can we guarantee that our Yiren Ruxue's products will not be boycotted by overseas markets? Also, will official price management departments overseas allow such pricing?" Chen Yinuo said quickly.

"Of course, public opinion chaos is inevitable, but we don't have to care about it. In addition, there is no need to worry about the boycott issue you mentioned. This product is not aimed at the entire population, but at high-end consumers! If the Flawless Cream has a competitor, then we may have to bear the cost of the boycott, but the Flawless Cream has no competitors, so no matter how much it is boycotted, the people who want to buy it will still buy it. After all, based on the amazing efficacy of the Flawless Cream, do you think those high-end, or mid-to-high-end groups can resist it? As for the overseas official price management departments you mentioned, don't worry, this is not a problem, I have a way to deal with it!" Ye Chen said.

After Ye Chen's words that seemed to indicate he had made up his mind.

Chen Yinuo was speechless for a moment.

Even though she didn't quite agree with Ye Chen's statement, she didn't know how to refute it.

Then he said, "If the price is really like this, then it is entirely foreseeable that scalpers will proliferate. After all, the price difference between domestic and foreign markets is more than ten times, so have you considered this aspect?"

"Don't worry about this issue. I will have a solution when the time comes. It will not affect both the domestic and overseas markets. I am sure of this!" Ye Chen said with a smile.

"What's the solution?" Chen Yinuo asked quickly.

"Don't worry, you'll know when the time comes!" Ye Chen kept the secret.

As for what Chen Yinuo was worried about, Yiren Ruxue had experienced it all in her previous life. She had optimized and improved it step by step through the experience.

Although in her previous life, Yiren Ruxue was not sold at such a crazy high price abroad.

But even though the prices are not too crazy, there are still many counterfeits and scalpers flooding the overseas market.

But in the end, all those problems were perfectly resolved by Yiren Ruxue with various solutions.

Therefore, Ye Chen only needed to copy the method from his previous life to solve the problem perfectly, and he didn't even need to think about it.

"Are you still keeping me in suspense?" Chen Yinuo said unhappily.

"It's not a matter of keeping it a secret or not. It's just that it's still too early now. There may be variables by then, so there's no need to rush to consider those things!" Ye Chen said.

"Okay!"

Seeing Ye Chen's attitude, Chen Yinuo had no choice but to give up asking further questions, "Oh, by the way,

There is one thing I need to tell you about. A lot of our Yiren Ruxue flawless cream and sunscreen have already gone overseas. At the same time, there are many groups in the market who are looking to buy the flawless cream and sunscreen at high prices. If I am not mistaken, the products that appeared overseas should have flowed out from the point of high-priced purchase! '

"Don't worry about those. They are expected. Just think of them as free advertising for our Yiren Ruxue!" Ye Chen smiled faintly.

Chen Yinuo nodded, "Yeah, that's right! This wave of free advertising has played a big role. There are already a lot of information about buying flawless cream and sunscreen on the Internet. Relatively speaking, this has also led to the birth of many high-priced purchasing agents. Fortunately, we have the anti-cheating technology of Qianlong Games to support online purchases. Otherwise, those who want to buy at a high price will definitely have to spend a lot of effort to activate the cheats to wait and buy!"

"How much does it cost overseas?" Ye Chen suddenly asked curiously.

"The flawless balm is $199, and the YR sunscreen is $260!" said Chen Yinuo.

"The pattern is too small!" Ye Chen said with a smile.

"Do you think everyone is the same as you? Even at this purchasing price, you can make hundreds of RMB for a single item, which is higher than the profit of our Yiren Ruxue!" Chen Yinuo couldn't help but smile.

Ye Chen smiled and shook his head when he heard this, and stopped talking. Seeing this, Chen Yinuo stopped talking about these topics.

Then he seemed to remember something.

Suddenly, "Yes, I wanted to ask you last night, but I forgot about it when I got home!"

"Hmm? What are you asking?" Ye Chen asked curiously.

"Didn't you go to find Qin Xuan the night we came back from Yanjing? Did Qin Xuan tell you about family matters?" Chen Yinuo said.

"Why are you asking this?" Ye Chen raised his eyebrows. What was going on?

"From the day after you found Qin Xuan, Professor Yan seemed to become a little different. I met her every time I sent Youyou to school these days. Her expression seemed to be not right. Although she always had a smile on her face when we met, it was not difficult to tell that she was forcing a smile. I asked her tentatively out of curiosity, but she said that she was overworked due to the busy work recently. However, judging from her eyes, this should not be the reason! Considering that you met Qin Xuan the night before, I wanted to ask you!" Chen Yinuo said.

"No, Qin Xuan and I just talked about 'Shenxing II', nothing else!" Ye Chen shook his head and evaded the question.