Chapter 157: The Surprise Drop
"Upload it."
Han Yoo-jin's command sliced through the frantic energy of the office, instantly focusing the chaos into a single point of action. The time for meticulous planning was over. The multi-day rollout schedule, the carefully timed press releases, the teaser images—all of it was now scrap paper, rendered obsolete by Nam Gyu-ri's preemptive strike. This was no longer a chess match; it was a knife fight in the dark, and the only rule was to strike first.
The young video editor, Choi Min-jun, swallowed hard, his face pale under the fluorescent lights. A moment ago, he was a technician preparing for a scheduled launch. Now, he was the soldier being told to fire the first shot in a war. He looked at Yoo-jin, saw the unyielding certainty in his CEO's eyes, and nodded. His hands, slick with nervous sweat, flew across his keyboard.
The Aura office became a hub of controlled frenzy. The PR team scrambled, abandoning their carefully crafted schedule and instead blasting out a single, cryptic alert to their entire list of media contacts, from top-tier journalists at Billboard to influential K-pop bloggers. The message was simple: "AURA MANAGEMENT. MAJOR UNSCHEDULED ANNOUNCEMENT. STAND BY. IMMEDIATE RELEASE IMMINENT." It was a digital flare, shot into the night sky to command the world's attention.
In the center of the room, all eyes were on the large wall monitor where Min-jun had mirrored his screen. On it was the YouTube upload interface. He dragged the final, massive, high-resolution file of "The Ghosts' Testimony" into the window. The progress bar appeared, a thin blue line that began to crawl across the screen with agonizing slowness.
Every percentage point felt like an eternity. The team stood frozen, a collection of silent statues. Da-eun chewed on her thumbnail, her usual bravado replaced by a raw, nervous tension. Chae-rin stood beside her, her hands clasped in front of her as if in prayer. Jin stared at the screen, his face a stony, unreadable mask, but Yoo-jin could see the muscle twitching in his jaw. This was the moment his most private pain would be transmuted into a public weapon.
"Thirty percent…" Min-jun murmured, his voice tight. "The file size is huge. It's going to take a few minutes."
Oh Min-ji was the only one not watching the upload. She was at her own station, her eyes glued to a different screen, one displaying a live feed of OmniCorp's known network traffic. "No unusual activity from their marketing division," she reported, her voice a cool, steady anchor in the sea of anxiety. "They don't know. They're still dark. Their ad campaign infrastructure isn't scheduled to activate for another seventy-one hours."
They were still operating under the cloak of surprise. But the clock was ticking.
"Eighty percent…"
"Ninety-five…"
Finally, the bar turned a solid green. [Upload Complete. Processing will begin shortly.]
They waited again, another five minutes that felt like five years, as YouTube's servers processed the 30-minute, 4K video file. Then, the button appeared. The one that would change everything. A simple, blue button that read: Publish.
Yoo-jin looked at his three artists. He didn't need to ask if they were ready. He could see it in their eyes—a potent cocktail of terror and resolve. He gave Min-jun a single, sharp nod.
"Publishing now," the editor said, his voice a reverent whisper.
He clicked the button.
A moment later, a single tweet was sent from Aura Management's official account. There was no flashy graphic, no catchy tagline. Just a stark, black image with white text.
"Our story. Our truth. In our own words."
Below it was the direct link to the YouTube video. The shot had been fired.
For the first few minutes, the silence in the room was deafening. The view count on the video page was stuck at '17'. The likes were in the single digits. A cold dread began to creep into the room. Had they miscalculated? Had they moved too fast, launching their carefully prepared missile into an empty battlefield with no one to witness the impact?
Then, the trickle began.
A few dedicated fans, the night owls who had notifications turned on for Aura's account, clicked the link. They were expecting a song teaser, a behind-the-scenes clip. They were met with the stark, black-and-white image of Kim Jin-hyuk, his face pale and serious, as he began to tell the story of his stolen soul.
The live chat on the side of the premiere, which had been dormant, flickered to life.
what is this??
this isn't a song
wait… is that Jin from Eclipse?
The viewers were confused, but they were hooked. As Jin's heartbreaking testimony unfolded, the tone of the chat shifted. Confusion turned to shock, then to outrage. The fans who were watching became instant evangelists. They flooded social media.
"EVERYONE NEEDS TO STOP WHAT THEY ARE DOING AND WATCH THIS. THIS IS NOT A DRILL."
"Aura just dropped a 30-minute documentary. My jaw is on the floor. What they did to Jin…"
"I'm actually crying. This is insane. Share this link NOW."
The trickle became a flood, then a tsunami. The view count, which had been crawling, suddenly exploded. It jumped from hundreds to thousands, then tens of thousands, then hundreds of thousands. The velocity was staggering. This wasn't a controlled, managed PR moment. It was a raw, organic, emotional wildfire, spreading faster than any marketing campaign ever could.
In her pristine, white office, Nam Gyu-ri was reviewing the final creative for Kai's ad campaign when her own social media alerts began to scream. She saw the trending topics: "Aura Management," "Kim Jin-hyuk." Her brow furrowed in annoyance. Had they released a teaser earlier than expected? She clicked a link.
Her face, as she watched the opening minutes of "The Ghosts' Testimony," was a picture of cold, professional fury. She had been completely and utterly outmaneuvered. Her multi-million-dollar ad campaign, her entire strategy of narrative poisoning, was still locked away in YouTube's ad servers, scheduled to deploy in three days. It was useless. He hadn't just moved up his release date; he had thrown the entire rulebook into a fire. While she had been preparing for a siege, he had launched a blitzkrieg.
Back at Aura, the team was no longer silent. They were huddled around the monitor, watching the world react in real time. They watched as Chae-rin's testimony about her seven years of silent suffering brought forth a wave of empathetic comments.
Seven years… I'm so sorry, Chae-rin. We see you now.
Her story gives me courage. Thank you for not being silent anymore.
They watched as Da-eun's confession about her fear and her father resonated deeply with viewers.
So her roar was her shield all along. I finally get it now.
"A loud, stubborn girl who made it." I'm putting that on a t-shirt. She's my hero.
The public wasn't just consuming their stories; they were embracing them. They were validating them. The painful, private truths that Nam Gyu-ri had intended to use as weapons of shame were being reforged, in the court of public opinion, into badges of honor. The surprise drop had worked beyond their wildest dreams. They hadn't just won the race; they had changed the entire nature of the track.