Chapter 463: Chapter 1000: VR Game
Boss Pei's words made sense.
In the past, all successful projects did not rely on stability.
In fact, be it Tengda Games or Shang Yang Games, every game that they created was unconventional and took huge risks. However, they would always succeed.
On the other hand, the gaming companies outside that were only focused on stability would change a few art resources, repackage them and sell them as new games. They would try to seek stability and earn money, but the response would be average and the sales would be dismal.
That was because stability was a form of stagnation.
Stability was equivalent to falling behind others while other game manufacturers were looking for new and change. Their previous successful experience would also quickly fall behind.
Lin Chang was also filled with respect. Even though he did not know much about the game industry, Boss Pei's words seemed to contain deep philosophy.
"What do you think then, Boss Pei?" Lin Chang asked.
Pei Qian cleared his throat and said, "In my opinion, the newer a company is, the more ambitious and bold they have to be."
"If the new company wanted to follow the old ways and follow previous successes when it was first established, it would not have the courage to innovate in the future. It would only become more and more out of place on the path of 'repackaging'."
"Therefore, you have to design as usual, no matter whether you are in Shang Yang Games or in Slow Movement Workspace. You have to forget that you are in a new company."
"It's still the same as before. We'll set the game genre first and take it one step at a time."
Lin Wan nodded. "Yes, in that case, there are only a few options. Since we're not going to make cell phone games, we'll only have standalone games and online games."
"We have to work hard to create standalone games like Repent and be Saved, Struggle, Mission and Choice if we want to challenge ourselves, according to Boss Pei."
Pei Qian pondered for a moment. "Are there really only these few options? Think about it again."
It would have been better if Lin Wan had not given him examples. These examples reminded Pei Qian of his sad past.
The investment in these three standalone games were increasingly big but they were also more profitable than the last.
Even though it was not enough to prove that this was a failed path, Pei Qian did not want to walk it again for the time being.
Thus, he had to find another way.
Lin Wan looked very confused. "Huh? But that's all there is to the game genre. There are only standalone and online games on the computer, mobile games..."
Pei Qian prompted, "Have you not heard of... VR games recently?"
Lin Chang and Lin Wan were stunned. They looked at each other. "VR game?"
Lin Wan hesitated for a moment before saying, "I've heard of it before, but... this game is only based on a concept, right? Other than some foreign manufacturers who have done some exploratory and conceptualized VR games, no one else has done it at the moment..."
Lin Chang, on the other hand, looked confused. He silently took out his cell phone to search for the keywords 'VR game'.
Last night, Pei Qian had already searched for related information online and found out about the development of VR technology in this world.
In summary, VR technology in this world was a year or two faster than he remembered. VR technology was actually considered relatively slow compared to the development of cell phone technology in this world.
A more critical node about VR technology was the birth of the first modern VR glasses equipment. In Pei Qian's memory, it should have been the original Oculus Rift that was released in 2012. This was a VR glasses equipment that had been mass-produced with 2.5 million US dollars. From this year onwards, the public's interest in VR was gradually ignited.
According to Pei Qian's impression of development, the VR equipment of various manufacturers, such as HTC Vive and PSVR arrived in 2016. That was when the VR craze started.
It was also for this reason that many people named 2016 the first year of the VR games.
However, the development of the VR industry quickly reached a bottleneck. The popularity of the VR industry gradually subsided due to technical reasons. However, that was all in the future.
The current situation in this world was roughly equivalent to what Pei Qian remembered from 2013 to 2014.
Companies overseas had already produced usable VR glasses through crowdfunding last year. However, this product did not attract much attention overseas, let alone domestically.
On one hand, it was because there were still some flaws in the current technology. The resolution was relatively low. The resolution of the monocle was only 640*800. It was only 1280*800 after combining both eyes. The grille was very obvious. In layman's terms, it was full of mosaics. The pixels were thick and the tracking was not perfect.
On the other hand, it was because VR technology could provide too little content. There were not many manufacturers who could develop or film games.
Most consumers would not have the motivation to spend 300 US dollars on such a toy if they did not have the equipment and content.
At the moment, the VR field was still empty in China. No companies produced VR glasses nor VR games, and even the cheap VR alternatives for 'hard paper boxes+cell phones' did not exist.
That was what Pei Qian had thought: It would take at least three years to reach the popularity of the 'First Year Of VR' according to the rate of development of the entire VR industry.
The entire market would shrink and the popularity would not be high in these three years.
What's more, the prerequisite for playing VR games was to buy a pair of VR glasses. The price would be at least two to three thousand yuan. What's more, one would need a high-end computer to smoothly experience a large VR game. It might cost at least six to seven thousand yuan.
Most players could not accept such a hefty investment.
Thus, Pei Qian felt that creating a VR game at this juncture should be foolproof!
On the other hand, it would be difficult to say what would happen in another two or three years.
He had to make use of this critical juncture to lose as much money as possible.
Lin Chang checked with his cell phone. Finally, he roughly understood the situation of VR games.
"Boss Pei, if we want to develop VR games, do we have to work with these foreign VR bespectacled manufacturers?"
Pei Qian smiled. "What's there to work with? Can't we just develop it ourselves? Shenhua Corporation can make cell phones, but they can't make VR glasses?"
Lin Chang was stunned. However, that did seem to be the case after some thought.
VR glasses were not a very complicated technology. The difficulty of making them would not be higher than cell phones. Shenhua Corporation not only made cell phones but also smart hardware. It was not difficult to develop VR glasses.
However, he quickly realized that the problem now was not about technology or money!
Lin Chang said, "Boss Pei, isn't this too risky? There are no traditional game manufacturers making VR games now. If we want to do it, we don't have any successful experience to refer to, right?"
Pei Qian asked, "What kind of successful experience do we need since we're going to innovate?"
Lin Chang opened his mouth slightly and was speechless.
Lin Wan said, "Don't interrupt first. Let Boss Pei talk about the entire project before commenting."
Lin Chang :"..."
Obviously, Lin Wan was seriously considering the feasibility of the VR game project. After some consideration, she said, "Boss Pei, what kind of VR game should we create then? A first-person shooting game? Interactive movie game? A simple strategic game should work as well."
"Considering the characteristics of the VR equipment, making a first-person shooting game would definitely be the best choice."
Compared to computers, VR did not have the advantage in many aspects because of its immature technology. For example, resolution, operations, dizziness, and other problems had to be resolved.
The only advantage was immersion.
Therefore, first-person shooting games and interactive movie games would obtain an experience that far exceeds that of computer games. It was more difficult for strategic games. They could only do games that had simple operations and did not have complicated content. All of them might possess the omniscient view, but the omniscient view under the VR mode would be more shocking than from the computer. It could be barely done.
Pei Qian fell silent for a short while.
They might actually be able to make a name for themselves if it was a first-person shooting or an interactive movie game.
That was because the one would aim with the controller in a first-person shooting game. It might be able to create a masterpiece that players would brag about if coupled with a strong immersion and a terrifying atmosphere.
Chapter 1001: Make It A Whole Number, Small Investment Of 40 Million Yuan!
Interactive movie games might not be as exciting as shooting games, but if the plot was done well, the immersion of VR games could be maximized. What's more, interactive movie games had fewer operations and smoother perspectives, which was more in line with VR characteristics.
The success rate of these two types of games seemed too high. They should not make them!
The probability of success for real-time strategy games might seem low, but he had just learnt the lesson of Mission and Choice. Pei Qian did not want to think about it as he had some PTSD for such games.
Pei Qian waved his hand. "That's not appropriate."
"The game genres that you are talking about would not be effective if the size is small. It would be difficult to support the equipment if the size is large."
"After all, the equipment has not been developed yet. I'm not sure how high the resolution can be. Most of the games that you mentioned are realistic. They need more graphics to be effective."
Lin Wan nodded, thinking that Boss Pei was right.
This was especially true for interactive movie games. If the audience saw a bunch of mosaics, it would definitely severely affect the game experience.
"Then... Boss Pei, if the realistic style is not good, then we can only make it more cartoonish."
"However, VR games don't seem to match the cartoon style, right? What kind of games can they make?"
If the equipment was low in function and the graphics resolution was low, it would be more convenient to make cartoons. For example, the excellent "Legend of Zelda: The Breath of the Wilderness" made the graphics very exquisite when there was only 720P of Switch.
What's more, this style was very distinctive and could easily leave a deep impression on players.
The only problem was that the genre of the game that he could choose was more limited. Of course, forcefully using this genre to create FPS games and interactive movie games was not entirely impossible. It would only be slightly worse and not in line with Boss Pei's pursuit of perfection.
Pei Qian said, "To summarize, this game has to fit the following characteristics:
"We have to fully consider the relatively weak functions of the VR equipment at this stage. Thus, we have to adopt a cartoon style. At the same time, the capacity of the game should not be too large."
"What's more, considering that the VR equipment at the current stage could easily cause gamers to feel dizzy, the game's perspective should not be changed too quickly. It would be best if it was smooth and focused on changing perspectives."
"The operations of the game should not be too difficult. Don't create obstacles for players because of the operations."
Lin Wan pondered for a moment. "It sounds like it would be better to create a casual game. There are some simple casual games with the current VR games as well. However, the response to these games seems average."
"Based on the current equipment, casual games are indeed the most reliable, but not easy to stand out, right?"
"If we create our own VR glasses and the game that we distribute is not attractive enough, it might lower the sales volume of the glasses and affect the sales volume of the game. That would be troublesome."
Pei Qian said, "The reason why the other leisure games have a mediocre response is mainly because the designer is not good enough, the investment is too little, and the gameplay is not deep enough. If we invest a huge sum of money and create a game with a deep enough depth, we can use the game to drive the sales of VR glasses and successfully open this market!"
Lin Wan nodded slightly, deep in thought.
Boss Pei's analysis somehow made sense to her.
Pei Qian continued, "My idea is to create an educational nurturing game. Players are born on a deserted island. They can pluck grass, plant flowers, cut trees, and fish. At the same time, they can visit other players' islands."
"Then, we will create some deep gameplay to maintain the stickiness of gamers. We will try our best to make our VR glasses as attractive as possible even if they only played this game."
"Of course, you can think more about the details. You will be the main designer of this game."
Pei Qian's words were 70% true and 30% false. It might sound reasonable but there was nothing much that could be done.
Making casual games to be deep enough for gamers to be addicted to them was easy to say, but it was actually too difficult.
The threshold for leisure games was very low. There would be so many leisure games appearing in the world every year. How many of them could really stand out?
If they were on computers or cell phones, as long as they sold casual games at a cheaper price, they would not have to worry about being sold.
However, the problem was on the VR side. If they wanted to play this game, they would have to spend 2,000 to 3,000 yuan to buy a pair of VR glasses. Who would be willing to spend this money unless the game was especially outstanding?
Thus, while Pei Qian's words sounded reasonable, the chances of success were very low.
Lin Chang frowned and said suspiciously, "Boss Pei, that still sounds problematic, right? These ideas are too ideal. We have to consider the actual situation..."
Lin Wan immediately interrupted him. "Don't get involved if you don't understand. I think Boss Pei's idea is very novel. It's worth a try."
Lin Chang :"..."
Pei Qian smiled slightly. Alright!
Everything else would be easy as long as Lin Wan approved of this design plan.
Lin Chang really did not understand games. Even though he instinctively felt that there was a problem, there was nothing much to say since Boss Pei and Lin Wan had reached a consensus.
"Alright, one last question. How much do you want to invest?"
The development of games and VR glasses required money.
Slow Movement Studio was jointly funded by Shenhua Corporation and Tengda. Both of them had the same shares, so it should be the same. Of course, Lin Chang felt that it was not a problem for Shenhua to spend more money considering Lin Wan's relationship.
Lin Wan made a rough estimate and said, "For casual games, we don't need much investment. 10 million yuan should be enough."
"As for the VR glasses, I estimate that it would cost about 15 million yuan if it was completely developed on its own. However, it would be much cheaper if it was just for the sake of its appearance. It should not be a problem for it to cost a few million yuan."
There were three components to the VR glasses. They were a wearable head monitor, a controller and a base station locator. If one wanted to save money, they could develop only the wearable head monitor. The controller and base station locator were both ready-made overseas.
At that time, all they had to do was to match their own profile with other brands' controllers and base station locators.
Lin Chang nodded slightly, thinking that this investment was completely bearable. He would not feel heartache even if it went down the drain.
Given Shenhua Corporation's size, the cell phone department could easily accumulate more than that.
However, Pei Qian shook his head and said firmly, "That won't do!"
"You have to do everything to the best of your ability. The key to Tengda Games' success is to strive for perfection!"
"I would rather spend twice as much money to create a 100% piece of work than save half the cost to create a 80% piece of work. That's because the former would be remembered by gamers for a long time while the latter would be quickly drowned in many outstanding games."
"In my opinion, the research and development cost of the game would be doubled. 20 million yuan."
"Even if we round up the research and development costs of the VR glasses, it would still be 20 million yuan."
He looked at Lin Chang. "If you think the cost is a little high, Tengda would have no problem taking on more..."
Lin Chang quickly expressed his stance. "How can we do that! We'll still do as we agreed. 50% by each party."
At first, Lin Chang felt that there was no need to invest so much money into VR. The entire market had yet to be opened up. The risk of investing so much money was too high.
However, if Boss Pei said that it was alright for Tengda to bear more, Lin Chang would definitely not back down.
That was because Boss Pei was the one who had led the establishment of this company with the intention of helping. How could anyone allow Boss Pei to fork out more money?
Lin Chang had to make a firm stand. Shenhua had to fork out as much money as Boss Pei did. Otherwise, it would be too much.
Slow Movement Studio's preparatory work was finalized just like that.
Next, Lin Wan had to recruit while preparing the game design plan. As for the VR glasses, she could work with Shenhua Corporation's cell phone department.
Pei Qian stood up. "In that case, the preparatory work is done. I have something to do in the afternoon, so I'll leave first. If you have any questions, don't hesitate to ask me."
Lin Wan stood up as well. "Alright, Boss Pei. I'll definitely take care of Slow Movement Studio and make this game!"
Chapter 1002: Large Experience Shop
In the afternoon, Liang Qingfan came to Boss Pei's office and knocked lightly.
Recently, he had been busy designing the food market and supervising the construction of the site.
The early stages of the design had been completed. Many gaming elements had been added in accordance with Bao Xu's suggestion. Thus, Liang Qingfan's work had basically come to an end. He just had to supervise the construction of the site and ensure that there were no problems. Then, he would be able to perfect his design plan.
This time, Liang Qingfan had only heard Boss Pei say that he wanted to work on the design of a shop. However, Boss Pei did not elaborate on what kind of shop it was.
Liang Qingfan felt that this was probably a relatively simple task. It was a shop; it would at the level of Fish-Catching Internet Cafe at best. He could just design it casually.
"Boss Pei." Liang Qingfan entered the office and saw Boss Pei frowning with a serious expression. He was looking at the computer screen, worrying for some reason.
When Pei Qian saw Liang Qingfan, he closed the webpage for Mission and Choice on his computer and said, "You're here, take a seat."
The two of them briefly talked about the recent situation in Sloth Apartments and quickly got down to business.
Pei Qian chose his words carefully and said, "I plan to open a Tengda store in Jingzhou to showcase Tengda's products. At the same time, I want to provide customers with a channel to communicate with sales."
Liang Qingfan nodded. "I understand. A shop like 'Tengda's Home', right?"
"Boss Pei, how big is this store? Where is it located?"
Pei Qian pondered for a moment. "A few thousand square meters or tens of thousands of square meters? I don't think it's too much. Design it to be big."
Liang Qingfan: "..."
He had originally thought that it would be like the shops where Shenhua Corporation or POUIO cell phones opened in the shopping mall, which would be a few hundred square meters at most. However, if it was like what Boss Pei said, a few thousand square meters or tens of thousands of products, it would be similar to many home markets. A few floors of the entire building might be filled with their own products, and the scale would be much larger.
Liang Qingfan thought about it and felt that it was reasonable. Cell phone manufacturers' shops in the shopping mall only needed to display cell phones and various smart products after all. The shop that Boss Pei was planning to open obviously wanted to display all of Tengda Corporation's products.
There were not only cell phones and other digital products. It might also include their own gameplay, the furniture in Sloth Apartments, Fish-Catching Take-Out's meals, the smart home products of Otto Technologies, and so on. It would definitely occupy a larger area.
Liang Qingfan said, "I understand now. In short, it's like an experience shop for all of Tengda Corporation's products, right?"
"Boss Pei, you said that you wanted to provide customers with a channel to communicate with sales. You meant that there would be a sales team in the shop, right?"
Pei Qian nodded. "Yes, there will be a batch of salespersons. However, they are different from the traditional sales team."
"The sales of other brands are all standing in the shop, ready to introduce their products to customers at any time. However, most of our sales team would be enjoying and experiencing the products in the shop. We can only introduce them to customers when they ask."
Liang Qingfan was stunned. "Huh? This is sales?"
Pei Qian nodded. "That's right. This is Tengda's sales. Tengda's sales will not use eloquence to fight for customers. Instead, they will use their actions to let customers feel how fun and useful Tengda's products are!"
"Or you can think of them as... Experience users? They bring their customers to experience the products."
"Therefore, treat this shop as a 'Sales House'. Make sure that the salespeople have a good time in this shop. Don't save any space. Give as much space as you can. Make sure it's spacious, bright, high-end, and grand!"
Pei Qian's idea was very simple. He wanted to turn this shop into a paradise for salesmen. He wanted them to eat and dress well inside. Every day, they would eat, drink, and enjoy themselves to their heart's content. Then, he would support this shop and spend money.
Once this shop opened, Pei Qian would observe it for a while. Once he was sure that the salesmen had lost their fighting spirit and could not do sales, he would open more shops and burn money together.
Pei Qian felt that it was unavoidable for customers to shop and buy things. As long as Tian Mo and his sales team could keep the contents of the note in mind, the items sold would not be able to cover the huge daily expenses of the store.
Liang Qingfan nodded. "Alright, Boss Pei. I understand."
"Then, I'll briefly plan the Tengda business in this store."
"First of all, there must be Tengda Games and the film department, including Tengda Games, Shang Yang Games and Fei Huang Workspace.
"We can use a special gaming experience area in the shop and a viewing area. They can experience Tengda's latest games at any time."
"The second is Fish-Catching Take-Out. We can set up a food and beverage area like IKEA Mall so that customers can experience Fish-Catching Take-Out and Food.Harmony's food when they are tired of shopping."
"Then, we'll move to the residential area. We can also use the design of the IKEA Mall to showcase our renovation style in the Sloth Apartments. We can arrange various cooperative furniture, and then add some smart homes developed by Otto Technologies."
"As for the other physical stores, such as Fish-Catching Internet Cafe, Deposit Fitness and so on, since they already have physical stores, there's no need to put them into the store. It's a little unnecessary."
Pei Qian immediately shook his head. "That won't do! Why would it be unnecessary?"
"You have to think about this. What if some customers have never been to Fish-Catching Internet Cafe or Deposit Fitness? What if it is their first visit to our stores?"
"Wouldn't we lose the opportunity to introduce our physical industries to him?"
"We have to add them all! We have to create a special zone for Fish-Catching Internet Cafe, Deposit Fitness, and even Upwind Logistics."
"Of course, there's no need to make it into a business-like one. It should be based on experience."
"This way, even customers who have never experienced our physical stores would be able to see how outstanding our physical businesses are for the first time!"
Pei Qian did not plan to set up another branch of Fish-Catching Internet Cafe in this store because that would probably make money.
He could make use of the opportunity to open a branch and set up a Fish-Catching Internet Cafe. However, he would not charge any fees. Wouldn't that burn more money?
Liang Qingfan could not help but feel deep veneration.
Indeed, Boss Pei always thought differently from others.
However, the problem was, were there any customers in Jingzhou who had never been to Fish-Catching Internet Cafe or Fish-Catching Take-Out?
Yes... there should still be some. What Boss Pei said made sense.
He quickly thought about it and concluded. "I understand now, Boss Pei. The shop you are opening is more like an experience shop. It is not just a place to display goods and sell goods. It is also a window to show our products to all customers."
"In that case, this experience store can roughly be divided into several sections:
"First of all, the gaming experience zone, including Fish-Catching Internet Cafe, ROF Computer-Installation, and all other games can be placed in this zone.
"The second is the viewing area where we can play some of Fei Huang Workspace's works, including movies and documentaries."
"Then, there's the residential area. The interior can be renovated according to the style of Sloth Apartments. The sofa and cabinets will be arranged in a minimalistic style. The entire smart apartment furnishing can also be arranged."
"Next is the digital zone. The difference between this place and the residential area is that the residential area can only display our latest smart home products, including television, sound system, and so on. It can only display a limited number of products. The digital zone will display all the cell phones, computers, and other digital products that we are selling, just like many cell phone manufacturers' shops."
"Then, we'll move on to the peripherals area. We can sell some of Tengda's related products, such as game-related figurines, pillows, and the various trinkets sold at Thriller Hostel.
"Lastly, it's the food and beverage area. Arrange for Fish-Catching Take-Out's food. If customers are tired from shopping, they can eat here. Some of the delicacies in the future food market can also be arranged here."
"There are a total of six zones. These six zones have to be very spacious. They take up a lot of space and look very lively."
"What's more, we have to plan the layout of these six zones so that customers would not get lost easily. At the same time, we can quickly find the zones that we want to go to."
"Boss Pei, is that what you mean?"
Pei Qian nodded. "Yes, very close."
"However, I'll add one more point. When you design it, you must not treat it as an experience store. Instead, you must treat it as a normal habitable space. The salesmen can enjoy themselves inside even if no customers are visiting. Do you understand?"
Liang Qingfan immediately nodded. "I understand. It means to be as close to the atmosphere of daily life as possible. Don't give customers a feeling of estrangement, especially don't let them feel the difference between 'buyer's show' and 'seller's show'."
"Strictly speaking, our sales are not 'marketing' but 'display'. We have to naturally show the best side of our products to players, and not use glib words to deceive players."
Pei Qian: "... More or less."
It deviated slightly from Pei Qian's original intentions but Pei Qian could not be bothered to correct them.
Liang Qingfan silently noted down all of his requirements and then said, "Alright, Boss Pei, I'll go and choose the location first. The entire design might take up a few thousand square meters of space. If the place is small, it would not be able to be used. It would seem petty and would not be effective."
"Once I find a suitable place, I'll hurry up and come up with a specific design plan. I'll report to you as soon as the plan is out!"
Pei Qian nodded. "Yes, go!"
"Try your best to choose a bigger location. Don't worry about funding!"
Chapter 1003: First Week's Box Office
April 23rd, Monday...
Pei Qian sipped his coffee and checked the work reports from the various departments on his laptop in the Fish-Catching Internet Cafe.
Things were still not looking good for Mission and Choice.
The first week of the movie's box office had already been released, reaching 170 million yuan. Even though the first day's box office was only 22 million yuan, the box office after that was constantly increasing.
The other movies had the highest box office on their first day before they dropped rapidly. However, Mission and Choice was the exact opposite. The momentum was still very shocking after cutting the box office of 20 million yuan on their first day!
Many cinemas were also constantly increasing the number of screenings for 'Mission and Choice'. However, the amazing thing was that no matter how much they increased the number of screenings, the number of seats for 'Mission and Choice' did not decrease significantly. Many people were even wondering where the new audience came from.
What made Pei Qian's heart ache even more was that even a professional viewing software like Gou Yan application could not predict the final box office of Mission and Choice.
When the 20 million yuan box office on the first day of Mission and Choice was released, Gou Yan application estimated that the total box office would only be 350 million yuan. It was a sure loss.
However, on the third day, the box office of Mission and Choice suddenly began to rise against the trend. Gou Yan application raised the estimated box office to 500 million yuan.
A week later, the daily box office of Mission and Choice increased instead of decreasing. This made the Gou Yan application's box office estimation algorithm completely confused. Obviously, 500 million yuan was not enough. Gou Yan application raised the estimated box office to 800 million yuan!
Many people on the internet were puzzled by this number. They thought that Gou Yan application might have underestimated the box office at the beginning and gave a very excessive number now that they were slapped in the face and felt a little embarrassed.
At the moment, the peak of domestic movies' box office was a very outstanding comedy film. The box office exploded under the right circumstances, making 11 billion yuan directly. The previous box office champion was basically around 6-800 million yuan.
Many film critics thought that a box office explosion of 11 billion yuan was something that could only be chanced upon by luck. The 800 million yuan that Gou Yan application had estimated for Mission and Choice had basically reached the level of the domestic box office champion this year. They would still be strong competitors even if they could not win this box office championship in the end.
In recent years, the box office of Hollywood blockbusters has been around 600 million to 1 billion yuan. The box office that Gou Yan application had estimated for Mission and Choice was even comparable to those popular Hollywood blockbusters.
This made many people feel that it was ridiculous. That was because even though they too felt that Mission and Choice's quality was too high, the key was that the first day's box office was too little. The publicity was also completely lacking. Relying on these to reach 800 million box office? That was a little too unreal.
That was because there did not seem to be any precedent for domestic movies to become box office winners with no publicity!
What's more, the true investment amount in the movie 'Mission and Choice' had sparked discussions online.
Someone revealed that 'Mission and Choice' had invested at least 200 million yuan. It could only be more. What's more, almost all of the money had been spent on film production. The actors' remuneration and publicity fees were almost negligible.
If the final box office earnings were 600 million yuan, it would mean that the movie had worked for nothing. It would not make losses nor profit. It would only make a small profit if it was 800 million yuan.
However, this number was not confirmed. Some people felt that it was bragging, while others felt that the number was probably true after seeing the special effects in the movie. They could not help but worry about Fei Huang Workspace, afraid that they would not be able to recoup their costs even if the movie was good.
On the other hand, the sales volume of the game for the first week had already reached 800,000 sets!
According to the calculation of 158 yuan per game, Tengda's total income had reached more than 80 million yuan.
This figure also surprised many professional media personnel in the country.
That was because it was indeed incomparable to the foreign market even though the domestic standalone game's sales had improved. Mission and Choice was a Real-time strategy game. There was already a limited group of target audience. It was already a pleasant surprise that they could obtain such sales.
Many people expressed that Boss Pei's godly marketing tactic before the game was released had a very good effect. Many sentimental local gamers bought 'Mission and Choice' without any hesitation to express their support for domestically-produced games even though they did not play RTS games at all. It was touching.
What's more, the game's lifespan was longer than the movie. The movie could only be released for a month. Most of the income would be generated within that month. The game's lifespan could be one or two years or even longer. After that, it could continue to generate income through discounts.
What's more, 'Mission and Choice' was a large production. It had the potential to become a hit in the overseas market. They could earn another sum when the movie was released overseas and the game was released on the overseas gaming platform.
All in all, based on the current situation, Mission and Choice's prospects were great!
Pei Qian sipped his coffee silently, feeling inexplicably melancholic.
How did things turn out like this...
He did not understand.
Pei Qian planned to review everything that had happened during the long period of research and development of Mission and Choice if he had the time. He wanted to find a mole and see what went wrong.
However, it was obviously not the time for revision. He had to first save the situation and think about reviewing it after its vital signs stabilized.
Pei Qian had already made a series of arrangements last week in order to spend money.
He had already found the person-in-charge for the sales team. Tian Mo was memorizing the rules that Boss Pei gave him every day. Liang Qingfan was also designing the experience shop.
The preliminary preparations for Slow Movement Studio had basically been finalized. Once the funds were in place, they would be able to develop it once Lin Wan's design plan and team recruitment were completed.
Of course, the most optimistic thing was still Bunny Tail Live-Stream. Ever since the "mandatory one hour" rule was released, the website's popularity was no longer as high as before. Pei Qian could spend money without worry again.
Pei Qian decided to make a trip to Bunny Tail Live-Stream to see how Old Ma and Chen Yufeng were doing after finishing his coffee. At the same time, he would give them a sum of money to spend and to delegate some pressure away.
...
Half an hour later, Pei Qian arrived at Bunny Tail live-stream.
Pei Qian could clearly feel that the atmosphere had changed the moment he entered Bunny Tail Live-Stream's office.
It seemed like everyone's morale had suffered a heavy blow.
In fact, the popularity of Bunny Tail's live-stream and the number of viewers would not affect everyone's salary. However, most employees had a strong sense of belonging to Tengda after all. They treated Bunny Tail live-stream as their own business. In such a situation, morale would definitely be affected.
Pei Qian could not help but feel a little guilty.
Thus, he went straight to Chen Yufeng's office and said, "I see that everyone has been working quite hard recently. I'll give everyone an additional 30% salary as a reward this month."
Chen Yufeng quickly said, "Thank you, Boss Pei!"
Ma Yang was not around today, but he wasn't here to look for him today, so Pei Qian did not ask too much.
It was enough for Chen Yufeng to be there.
Pei Qian sat down on the sofa and noticed that even though Chen Yufeng looked a little happy about the increase in salary, he still looked lonely.
Pei Qian asked, "How's the situation on the website now? Are there still many people cursing online?"
Chen Yufeng might be a little down but he would still take responsibility for his work. He immediately answered, "The current situation on the website... is still alright I guess."
"The 'mandatory one hour' rule has only been released two days ago. The website's popularity has indeed fallen drastically. Some live-streams had lost two-third of their audience while some live-streams with fewer people had been cleared to zero."
"Some live-streamers could not take it and ran away after cursing for a while. However, some stayed behind."
"Now, the situation has stabilized a little, and the data has increased slightly."
"Many old viewers have found a way to adapt to the 'mandatory one hour'. Some would open the webpage and let it hang it for an hour when they had nothing to do. Some would set up a learning plan to learn from a series of videos and watch them for an hour every day. Some would use their phones to hang the focus mode for an hour and focus on doing their own things."
"Not many people continued scolding after everyone started to get used to it."
"The other live-stream platforms are very happy. Basically, they don't view Bunny Tail Live-Stream as their main competitor. Previously, many live-stream platforms had plans to go against Bunny Tail Live-Stream. Those plans should have been abolished now. Some live-stream platforms also stopped imitating the functions of Bunny Tail Live-Stream. They did not continue developing it."
Chapter 1004: "BP Verification Competition"
Pei Qian nodded in satisfaction after listening to Chen Yufeng's report.
Indeed, the effect was immediate. Even other live-stream platforms approved of it!
As the saying went, the one who understood you the most would always be your enemy.
The other live-stream platforms could tell that Bunny Tail Live-stream was no longer a threat. This was proof of Pei Qian's judgment.
This meant that Boss Pei could rest easy on Bunny Tail's live-stream!
"Well done, I'm very satisfied."
"I'll give Bunny Tail live-stream another ten million yuan on top of daily expenses. You can spend it and organize some events."
Pei Qian did not have any restrictions. Instead, he limited the use of the money to 'organize some activities'.
That was because he felt that if they were to poach live streamers, they might be able to poach live streamers with more potential. What's more, live streamers' contracts were usually long-term. They usually had to be signed for a year. In the long term, there would be hidden dangers.
On the other hand, the popularity of Bunny Tail Live-Stream was very low at the moment. Most likely, it would not cause much of a stir.
Chen Yufeng was stunned for a moment. "Er... Boss Pei, of course it's good to have funds, but to organize an event now..."
"It doesn't seem to be worth it."
"That's because our website's popularity has just plummeted. It's best to recover slowly now. Even if we do something drastic, it might not have a good effect. Instead, it might cause some viewers to feel disgusted."
Pei Qian smiled slightly. "You can't be so sure. Everything depends on the person."
"As long as you do a good job, you'll be able to achieve publicity."
"I believe in you. There won't be a problem!"
Chen Yufeng :"..."
He was about to say "Boss Pei, you think too highly of me", but Boss Pei had already stood up and was ready to leave.
"Alright, that's settled then."
"Hurry up and think about what activities to organize. It doesn't have to be too complicated. It should be just right."
Pei Qian did not want to give Chen Yufeng too much pressure. He only hoped that Chen Yufeng would spend this sum of money casually.
Chen Yufeng: "Alright, Boss Pei. I'll do my best..."
...
Chen Yufeng sat down in front of his desk, frowning and thinking hard after sending Boss Pei off.
Boss Pei was still so unpredictable.
Boss Pei was more generous towards them than towards the other departments with salary and additional funds so Boss Pei did care about the Bunny Tail Live-Stream. However, Boss Pei was also the one who created the 'mandatory one hour' function, causing the popularity of the live-stream of Bunny Tail to be severely damaged. What's more, he had no intention of changing it even now.
Based on Boss Pei's efficiency, the 10 million yuan should be in his bank account very soon. However, Chen Yufeng had no idea what exactly he should do.
He frowned and scrolled through his computer for a long time, but he could not think of anything suitable.
Someone pushed open the door and entered just as he was fretting.
He looked up and saw Ma Yang.
"Boss Ma! Why are you here? Boss Pei just left," Chen Yufeng said.
Ma Yang was stunned. "Huh? Brother Qian was here? Why didn't anyone tell me?!"
Chen Yufeng quickly explained, "Boss Pei said that there was no need to inform you. He only came to give us a simple task and then left. There was nothing else."
Ma Yang looked very serious. "Eh? A mission? What mission? Brother Qian's mission must be completed seriously!"
Chen Yufeng briefly explained Boss Pei's request.
A slightly confused expression appeared on Ma Yang's long face. "Brother Qian might as well have not said anything. He didn't have any requests. Not even a direction."
Chen Yufeng nodded. "That's right. That's why I'm worried."
"Sigh, Boss Ma, why don't you think of one?"
"You have always been Boss Pei's right-hand man and trusted aide. You share the same thoughts as Boss Pei. Many of the ideas you came up with have been taken in by Boss Pei. Your ideas are definitely reliable!"
Ma Yang swaggered onto the sofa. "No problem, I'll think of one."
"Hm..."
"Set up an E-Sports competition?"
Chen Yufeng nodded silently. This answer was within his expectations.
Indeed, E-Sports was one of his few hobbies in Boss Ma's life. The first thing Boss Ma thought of when he started an event was E-Sports competition.
However, the problem was... this did not seem to be a good choice.
Chen Yufeng deliberated for a moment before saying, "E-Sports competition is indeed a good choice. The audience with the highest visibility on our website are that of E-Sports competition after all. There are still many E-Sports audience who insist on watching the competition on our website when other types of audience are lost."
"However..."
"We already have the ICL and GPL competitions. The competition schedule for these two competitions is very dense. What's more, we can only organize some live-stream and friendly competitions at most. How can the attention level compare to these two formal competitions?"
This question stumped Ma Yang. His long face revealed a thoughtful expression and he did not reply for a long time.
That seemed to be the case thinking about it.
However, Old Ma was obviously not someone who would give up easily. He thought hard for a while. "So, what's the main problem?"
Chen Yufeng was silent for a moment. "There are two problems. The first is it would not look good if the competition is not professional enough. The second is that the competition that we organize is very difficult to distinguish from the two leagues."
Ma Yang pondered for a moment. "Why don't we organize a competition that is professional enough and can be distinguished from the other two leagues then?"
Chen Yufeng opened his mouth, speechless.
He had thought that Boss Ma's words were rather nonsensical. Those two were the top players in the professional league. Why should we organize a competition that was more professional than them?
However, Chen Yufeng thought about it carefully and realized that there seemed to be a way.
"If we force it..."
"We can organize the original members of DGE's two teams, and then organize a team battle with FV Team and SUG Team!"
"These four teams definitely represent the highest level of GOG and IOI in the country."
"However... Each game only has two teams. They will not be able to fight, we can't possibly get DGE's two teams to battle in BO10, right?"
Ma Yang pondered for a moment. "It's not impossible to play a BO10. It's fine as long as the competition is exciting. However, what if there are no trainers on both sides? Who will play BP?"
"Eh, I suddenly thought of a good idea."
"How about we let the audiences vote on the BP?"
Chen Yufeng was stunned for a moment and immediately shook his head. "How can that do? It will definitely become a performance if the audiences vote. At that time, it will be an entertainment competition. The difference in the lineup between the two sides might be huge. It won't be very exciting."
Ma Yang said, "Of course we will not do it for all the heroes. We can choose a few lineups to vote for!"
"Aren't there bullet screen trainers every time we watch a competition? They say that the coach's BP is trash and that the lineup of the team is not good. However, some people would say that there's no problem with the BP. It's the players who are trash."
"This has become an unsolved mystery. I've always wanted to know if it is the BP that is bad or the player that is bad? "
"Let's organize a BP verification competition to answer this confusion!"
Chen Yufeng's eyes lit up. "I understand now, Boss Ma!"
"You're saying that we'll organize a competition that will only allow the original DGE Team One and Team Two, as well as the members of FV Team and SUG Team to participate. They will be divided into GOG Group and IOI Group."
"Then, we'll look for a few more controversial BP plans online."
"The characteristics of these proposals are: The coach and players felt that they could play and chose them in the main competition, but the bullet screen audience felt that they could not play."
"Let's invite two teams to fight each other to test whether it was the lineup that was not good enough or the players that were not good enough!"
"The audience would want to see it if we do this!"
Chen Yufeng could already imagine how grand the bullet screen comments would be once the competition was organized.
If the trainers in the bullet screen comments thought that the 'Brainiac BP' had won, there would definitely be a large group of people spamming 'Brainiac BP'. It would mean that the team members were not strong enough and the coach is to be blamed'. On the other hand, if the trainers in the bullet screen comments thought that the' Brainiac BP 'had lost, there would definitely be a large group of people spamming' Look, say that this BP is trash. Even the five top players would not be able to win. Didn't I say that this coach is trash!'
It was hard to say if the competition would be more exciting than the ICL and GPL leagues, but the intensity of the bullet screen comments would definitely not be fake. The topic of the competition would definitely not be low!
What's more, the audience would get tired of watching ordinary events or competitions. However, this competition could be held multiple times.
That was because the tactics of each team would change with every update. There would always be a new "brainless BP" that needed to be verified by this "BP verification competition".
Even though the original DGE members had been dispersed to various teams and played the main force in their respective positions, they had a good relationship with each other and also had tacit understanding. If they could reorganize DGE's two teams, they could use the time where there was no competition to play this "BP verification competition".
Boss Pei had given them ample publicity funds. The teams were on good terms with Tengda's E-Sports department. Everyone would definitely cooperate if they were to sponsor these teams.
Even the coaches of each team would pay attention to this competition if it was done well. They would see how strong the BP would be in the top teams and what details the top teams would have when they played this lineup. This was also a good thing for the improvement of the entire competition zone.
Most importantly, this competition could only be held by Bunny Tail because there was no other live-stream platform that could invite the original DGE Club members!
Chen Yufeng immediately perked up. He had been a little dispirited before, but now, he had found a new direction.
"Boss Ma, this idea of yours is amazing! Great minds think alike!"
"This event definitely meets Boss Pei's requirements!"
"I'll contact them now. Set the competition schedule according to the time of the GPL and ICL leagues. Arrange it as soon as possible!"